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Article Title: It's Too Expensive!
Author: Kim Klaver
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"I can get the same thing at GNC or WalMart..."
Who hasn't cringed at hearing that? And sometimes, even reps
have told me THEY think their product is kind of expensive.
What to do?
Instead of trying to justify the price at that moment, ask
yourself this:
Are speaking to the right person? They might not be a member of
the niche.
"It's too expensive" is a completely subjective assessment.
Depends 100% on the values and priorities of the person
speaking.
And we're not the same in values and priorities.
My Range Rover is "too expensive" according to some who are
happy with something less expensive.
My tennis racquet is too expensive for someone else who gets
theirs at WalMart
My organic spinach is too expensive for someone who doesn't
mind regular.
However, my copy paper I don't care about, and I get the
cheapest recycled stuff there is. For someone else, that's
important and they get the expensive, good kind.
Think of anything that matters to you - your child's education;
your skin or your shoes, or a hobby or cause you are completely
devoted to. When it comes to those things, is anything too
good?
Do we even need a reason to get that special high-end stroller,
that Prada outfit or the must-have new computer or video
console?
Here's a little secret: Everything that is extra special to you
is something that you are not especially price sensitive to.
It's the "nothing's too good for X" syndrome.
If your health is #1, you will do what it takes to keep it. If
your supplements are important to you, you'll spend what it
takes on the high end supplements. I know I do.
Moral: Whenever someone tells you "It's too expensive" the
person is likely NOT a member of your niche - they don't share
your values about the thing you are marketing.
Like asking someone if they play tennis. How long will you keep
nagging if they say they don't play?
Find your niche partners. People whose values, as reflected in
your product or service, are similar to yours. They're not
price sensitive then because they share that value.
So keep on asking - for members of your niche.
About The Author: Kim Klaver is Harvard & Stanford educated.
Her 20 years experience in network marketing have resulted in a
popular blog, http://KimKlaverBlo
http://YourGreatThi
http://BananaMarket
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