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Article Title: No One--wants To Be Covertly Marketed To...
Author: Kim Klaver
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So writes Jason Calacanis in this post (
http://www.calacani
about the evils of the new Payperpost blog service that pays
bloggers to promote stuff on their blogs - but without having
to reveal that they're being paid to promote the products. (
http://www.calacani
/)
covert. adj. concealed; secret; disguised.
Blogs are web logs by people who write because they care about
stuff and have something to say. A blog's readers follow a
blogger because they share certain points of view or interests.
Other than to be read and have impact, a blogger is not presumed
to have ulterior motives. If there are ads, like the little
Google ads here, they are clearly marked. If I mention one of
my books for example, you KNOW I'll make something on it.
Otherwise, readers read because we're of like mind.
The fact that this service promotes covert marketing by
bloggers is what has Jason hot under the collar. I can't agree
more.
Which is what brings me to network marketers.
Who hasn't been contacted by a friend, who wants to get
together to "catch up" and who has some wonderful news or an
amazing thing they want to tell you about?
But they don't tell you BEFORE the get together that they have
an agenda - they have either a business they want you to join,
or a product they want to sell you.
We know why no one wants to tell they're coming to sell, don't
we? The friend might say No. Or listen with a much less open
mind because they know your agenda.
But isn't hiding that we have an agenda with a friend also
covert marketing?
And here's the worst part: It harms relationships when the
other person finds out you were sneaky about your real motives
for getting together.
How do you feel at the end of the lunch where your friend has
told you about the weight loss product that finally worked for
her, when you discover she's actually selling the product she
was gushing about?
"Manipulated" "deceived" "really didn't come as a friend" are
some of the reactions I've heard.
And, even if what she said about the product WERE ALL TRUE, the
truth is now suddenly suspect - because she was not up front
about her reason for the get-together.
Usually, you have lost the trust of that person for good.
Is covert marketing to friends really worth it?
How about up front marketing?
"Hey Lulu, I am doing something new. I'm introducing this
product into the area that's helped me so much I decided to
sell it. It's for someone who has achy knees and doesn't want
to do drugs or surgery like me. You know anyone who might like
to know about a product like that?"
It's a start.
About The Author: Kim Klaver is Harvard & Stanford educated.
Her 20 years experience in network marketing have resulted in a
popular blog, http://KimKlaverBlo
http://YourGreatThi
http://BananaMarket
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