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Article Title:
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Jennifer Lopez And Other Hispanic-Americans May Buy More Flowers Than Other Minority Populations
Article Description:
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Jennifer Lopez is arguably one of the most recognizable
Hispanic-American women in the world. And she's in good company
since it's estimated that people of Hispanic descent make up
14.5 percent of the population in the United States. With so many
people in this demographic, it's not surprising to hear that
Hispanic Americans are poised to become the nation's most
powerful group of minority consumers.
Additional Article Information:
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396 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-10-31 10:00:00
Written By: Wesley Berry, AAF
Copyright: 2006
Contact Email: mailto:wes@wesleyberryflow
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Jennifer Lopez And Other Hispanic-Americans May Buy More Flowers Than Other Minority Populations
Copyright (c) 2006 Wesley Berry, AAF
Wesley Berry Flowers
http://www.800wesle
Jennifer Lopez is arguably one of the most recognizable
Hispanic-American women in the world. And she's in good company
since it's estimated that people of Hispanic descent make up
14.5 percent of the population in the United States. With so many
people in this demographic, it's not surprising to hear that
Hispanic Americans are poised to become the nation's most
powerful group of minority consumers.
Every year the University of Georgia's Terry College of Business
combines forces with the Selig Center to conduct a study
concerning the economic power of a variety of population groups.
This year's study found that since 1990, Hispanic consumers'
economic power has increased from $212 billion to $798 billion.
That puts them second only to the African-American consumer
population, whose power rose from $318 billion to $799 billion in
the same time period. Economic power, as defined by the study, is
the amount of money an individual has to spend on products and
services after taxes.
With so much buying power, it's not surprising that many
businesses, including the flower business, are beginning to gear
portions of their products and marketing toward the Hispanic
population. That certainly makes good sense.
A new market many florists are beginning to turn to is helping
Hispanic Americans celebrate their daughters' Quinceanera, which
is a party thrown for a girl's fifteenth birthday. Such parties
have become so popular in states with high Hispanic populations,
like Georgia, North Carolina, Arkansas, and Florida, that
families sometimes spend as much as $80,000 on a party.
Isabel Albuerne, known as the Event Lady of Naples, Florida, told
the New York Times, "We have seen a lot more of the bigger
productions. The Hispanic community treats it this way: I have
one or two daughters. She may get married several times but a
'15' happens only once. It's once in a lifetime. And there is
no other half giving an opinion. It is the mom, the dad, and the
girl. You spend $40,000 on a wedding and in a year you are
divorced."
With money like that being spent on Quinceanera parties, it would
be a wise choice for florists to spend some time developing their
products and services for the Hispanic community. After all, you
just never know when Jennifer Lopez will have her own daughter
and one day need all the finery and flowers for a Quinceanera
party!
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Wesley Berry is member of the American Academy of
Floriculture (AAF) and President of Wesley Berry Flowers
(http://www.wesleybe
multi-million dollar floral business that was established
in 1946. He also works with http://www.funeral-
to provide useful information about funeral homes across
the nation. He has been recognized by florists nationwide
(http://www.flowers-
flower business. Visit Wesley Berry Flowers on the web
at: http://www.800wesle
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