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Article Title: Boost Your Website Profits With Website Tracking
Author: Gabriel Adams
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One of the most important pieces of information you need for a
successful internet marketing campaign is good website tracking
and conversion data. This data can tell you what marketing
efforts are working, which are not, and which are working best.
Using this data, you can improve your marketing efforts and
profitability.
There is a lot of data that you can get on your site visitors,
but here are some of the most valuable data values that you
should save and track.
1: Referral URL. This variable will tell you what site/page the
visitor clicked through to your site from.
2: Entry URL: This will tell you what page of your site the
visitor entered on.
3: Conversion Data: This data can tell you if the visitor made
a purchase, joined your newsletter, or any other action you
want to track.
4: Site footprints: This can tell you where on your site the
visitor went, and tell you what pages they visited, and in what
order.
Once you have setup software on your site to collect and
organize this tracking data, then you need to start analyzing
it. This is done most easily and accurately with a larger
amount of data. Here are the main things you;ll want to
analyze.
1: Referral to conversions. Using your referral url and
conversion data, determine what sources of traffic get you the
most sales for your investment. You can even use this data to
pinpoint specific search engine keywords.
2: Entry url to conversions. Using your entry url and
conversion data to determine which landing pages are most
effective.
3: Other patterns. Look for other patterns in the data. For
example, does most of the visitors that visit a certain page
buy product?
Use your website tracking data wisely and you can explode your
profitability, just by increasing the efficacy of your
marketing efforts.
There are also other forms of tracking software that allow you
track other websites, to alert you of changes to content, etc.
These can be very useful for tracking competitors sites, blogs,
and basically staying on top of changes to other websites!
About The Author: http://www.sitechan
and unique form of website tracking and monitoring - it tells
you when the content on a site changes. Great for staying on
top of competitors sites, blogs, etc.
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