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Please consider this free-reprint article written by:
Jeff Wark
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Article Title: Good Content Is Not Fluff
Author: Jeff Wark
Word Count: 735
Article URL: http://www.isnare.com/?aid=96333&ca=Marketing
Format: 64cpl
Author's Email Address: warkjeff[at]yahoo.com (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=96333
================== ARTICLE START ==================
Good content should never be fluff. The content is never vague.
When you read high quality content, you know and recognize it.
The question is, how do you create it?
What exactly makes good content?
Good, high quality content is interesting and/or entertaining
and informative. You want your visitors to feel that they have
received value. Save your more detailed information for your
subscribers. Save your best and most detailed information for
your customers.
Note however that you want to give your subscribers information
that is content rich so they want to know more. One of the best
teachers in internet marketing said you should always give your
best content first. The person that reads it will think "wow if
this is the kind content I get for free, what will I get in the
paid information?" Your paid information should be of the
highest quality.
To create explicit, rich content about your niche or topic you
should include details. Make sure you are exact when
explaining. Do not use abbreviations or words that someone may
be unfamiliar with unless you explain them. There are many
people who visit web sites and become subscribers because they
are interested in the subject but are not fully knowledgeable
about the subject. That�s why they have visited or subscribed.
It is important to share your knowledge in a way that will be
helpful to visitors learning about your topic.
Make sure your audience finds your information important to
them. Do not talk about unrelated issues or topics. Building a
relationship with your subscribers is good. But this does not
mean that you should stray from issues and topics related to
your niche. Your audience should be able to relate to why you
are giving them the information. Make sure the information you
are giving them is valid.
Good sensible information that they can put into use is
valuable. Present them with information in a no-nonsense,
matter-of-fact way that is realistic to them. Do not and I mean
do not be boring.
You want your audience to automatically think of you when they
think of the information they have received from you. You want
to be unforgettable. Your information should impress them. You
want them nodding their heads yes and saying "that was
excellent".
Always give your audience the same respect that you would
expect. You are the expert in your niche or topic. If you want
your audience to like you and trust you, give them your best.
They deserve your best. Remember a happy customer is a customer
forever. The better the information, the more informative it is.
Being as detailed as you possibly can be, will set you apart
from all the others.
If you are just starting out, create your content in small
chunks. Start out by taking 10 minutes a day writing to your
blog. At the end of the week look at how much information you
have created just with your blog. You will be able to take the
information from your blog and create an article or newsletter
from the information you have already written.
Good content comes from your heart. It's your niche and you're
the expert. You have the information within you. As you think
about your niche or topic write these thoughts down or record
them. Do something with them so you don't forget them.
There are so many uses for content. Multi-purposing your
content is the way to optimize your content creation.
For example taking 10 minutes a day to write to your blog can
create newsletters for your site or your membership. When using
an auto responder your blog or newsletters will create the
information needed to send to your subscribers. Ebooks can be
created from all the above and the list goes on and on.
Most people do not retain information the first time they read
it. It is beneficial to your audience to hear the information
several times so they can absorb and retain the information.
So, including the same information in your blog, articles and
autoresponders is good. Also, you may have different people
reading each of these and this will get the most exposure for
your information.
Good content needs to be your best information.
About The Author: Jeff Wark is a niche internet marketer who
along with his partner Lori Steffen wrote an ebook, Quick
Content Secrets, to help people to create content quickly and
easily. Get a free copy of their ecourse on creating and
optimizing your content at http://www.QuickContentSecrets.com
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