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Please consider this free-reprint article written by:
Kim Klaver
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Article Title: Can You See The False Promise In This Pitch?
Author: Kim Klaver
Word Count: 498
Article URL: http://www.isnare.com/?aid=94452&ca=Marketing
Format: 64cpl
Author's Email Address: refresh.me[at]gmail.com (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=94452
================== ARTICLE START ==================
One of the guys on the "Call for Scripts" live phone call today
offered up the business script below. He said was getting people
to go look at his information. He prefaced it with "Kim, you'll
probably hate it..."
Just before he spoke, I had read the opening paragraphs from
the new book Your Call Is Important To Us by Laura Penny:
"Never in the history of mankind have so many people uttered
statements that they know to be untrue. Presidents, priests,
politicians, lawyers, reporters, corporate executives and
countless others have taken to saying not what they actually
believe, but what they want others to believe � not what is,
but what works."
So here's what this gent's pitch included:
"We're an international company expanding into your area, and
are looking for people who want to make $5,000-$6,000 per month
working 10 hours a week. Does that sound like something you'd be
interested in..."
Can you see the false promise here?
I asked him 3 questions:
Was he making $5-6k/mo working 10 hours per week? (No)
Had he signed anyone up from the ad who had done that? (No)
Had he ever met anyone who had EVER made $5-6k/mo working 10
hours per week, WITHOUT special personal circumstances, like
they have thousands in their business, or have a name like
Madonna or Tom Cruise where people would listen because they
recognize them? (No)
The average income in the US is about $3,000/mo. That's working
a full time job - usually 40 hours/week plus.
This is a too-common example of saying something to someone
else, that the speaker, and all those who taught it to him,
know to be untrue.
But they hope it works.
And it gets certain people to go and look. Maybe even a few
buy. But since there is no one who has done the thing offered,
i.e. earn $5000-6000/mo in 10 hours/week, and it's extremely
unlikely that anyone every COULD do that without special
personal circumstances, when they finally realize they've been
duped, they go away mad - at themselves, and the duper, the
industry, and who knows who else.
That is not a good thing.
Do you have other "false promises" you've heard or uttered
yourself when making your sales pitch?
Submit and I'll post some. So everyone can recognize them for
what they are. Shall we?
And then, shall we stop doing that and contribute to the sales
pitch relief effort in the US?
About the Author:
Kim Klaver is Harvard & Stanford educated. Her 20 years
experience in network marketing have resulted in a popular
blog, KimKlaverBlogs.com, a podcast, YourGreatThing.com and a
giant resource site, BananaMarketing.com which features
hundreds of stories, tips, books and CD programs for those who
want to learn the art of network marketing.
About The Author: Kim Klaver is Harvard & Stanford educated.
Her 20 years experience in network marketing have resulted in a
popular blog, http://KimKlaverBlogs.com, a podcast,
http://YourGreatThing.com and a giant resource site,
http://BananaMarketing.com
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For more free-reprint articles by Kim Klaver please visit:
http://www.isnare.com/?s=author&a=Kim+Klaver
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