*****************************************************************
Message delivered directly to members of the group:
internet_marketing_articleblaster@yahoogroups.com
*****************************************************************
Please consider this free-reprint article written by:
Kim Klaver
==================
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in
free-only publications such as a website or an ezine as long as
the bylines are included.
- You are not allowed to use this article for commercial
purposes. The article should only be reprinted in a publicly
accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any
sites/publications that contains or supports hate, violence,
porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited
Commercial Email) or SPAM. This article MUST be distributed in
an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we
ask that you send a copy of the newsletter or ezine that
contains the article to refresh.me[at]gmail.com (replace [at]
with @)
- If you post this article in a website/forum/blog, ALL links
MUST be set to hyperlinks and we ask that you send a copy of
the URL where the article is posted to refresh.me[at]gmail.com
(replace [at] with @)
- We request that you ask permission from the author if you
want to publish this article in print.
The role of iSnare.com is only to distribute this article as
part of its Article Distribution feature (
http://www.isnare.com/distribution.php ). iSnare.com does NOT
own this article, please respect the author's copyright and
this publication/reprint terms. If you do not agree to any of
these terms, please do not reprint or publish this article.
==================
Article Title: A Better Question?
Author: Kim Klaver
Word Count: 781
Article URL: http://www.isnare.com/?aid=95616&ca=Marketing
Format: 64cpl
Author's Email Address: refresh.me[at]gmail.com (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=95616
================== ARTICLE START ==================
In John Battelle's searchblog blog this week, he writes that he
urged the MacArthur Foundation to spend some money helping
students, among other things, learn to ask better questions,
rather than regurgitating answers they've been taught.
"...as many wiser than I have noted through the course of
history, the most creative act a human can engage in is not
repeating an answer, it is forming a good question."
Questions are the answer. Have you heard that too? Because your
question determines your mind's focus.
Who can forget JFK's new question to Americans years ago: "Ask
not what your country can do for you. Ask what you can do for
your country."
In that spirit..I'd like to suggest a new question for
entrepreneurs.
Ask not: "How can I get the world to see how great these
nutritional products are?"
Ask: "How can I find people who already feel like I do about
the importance of nutrition and nutritional supplements?"
You can replace "nutritional supplements" with say, toxin-free
cleaning products, or your kind of personal care products,
whatever product type or service you market.
NOTE. Whatever you're talking about in the question above MUST
be something YOU USE or really love to do yourself. "Like I do"
is a key phrase to identify who YOU are to your listener.
Whether you're a printer or whether you market personal care
products that you use yourself.
Your choices make a statement about you. Take people who shop
at Whole Foods - they make a statement doing that. It tells you
something about them.
You too, make a statement by choosing to market something YOU
love. A statement about your values. I suggest you start there,
and then find others just like you. Others who already HAD those
leanings before you came along.
Marketing your products by answering the second question gives
you a different experience than what you get using the old
persuade them marketing approach.
Persuade them marketing is based on that first question, and
its philosophy is apparent in book titles like Hypnotic
Marketing (with a company called Hypnotic Marketing (Vitale))
or Mind Control Marketing (Joyner), or The Science of
Influence: How to get anyone to say �yes� in 8 minutes or less!
(Hogan.) The idea is to get others to do what you want.
But the persuade them approach has not worked well long-term
for many entreprenuers who market something they love or love
to do.
Here's an alternative:
Search out people who share your view, interest, cause or ideas
already, first. Talk to THEM first about your thing. After
you've done that, and some of them become your avid loyal
customers or business partners, you can always preach to "the
heathen."
It won't matter to your income if they listen or not. Because
you'll have your believers in your camp already, buying your
stuff like you do.
Let's call this approach for now, like me marketing because you
lead with YOUR interest. You are looking for people like YOU.
Not persuading people not like you, to become like you or to
love what you love.
And you will tell them YOUR story first, instead of making
empty promises about what will happen to them when they buy
your thing. Promises which are suspect to them anyway, since
you have an agenda, remember? (You�re trying to sell it.)
The people you�re looking for are already players in your
sandbox, or in your game, so to speak. You're going to round
them up - call their name, if you will.
Here's a way to look for your players.
The tennis club test
Imagine this.
Let�s say you�re mad about tennis, have been for years, and you
decide to start a tennis club in your town.
Tennis Club Test:
What are the 3 first qualities you will look for in your
prospective tennis club members?
1. People who_____________
2. People who_____________
3. People who_____________
Now, try the Tennis Club Test with the product or service you
market, the one(s) you use and are most in love with yourself.
You know, something that has benefited you in a way that
matters to you and the quality of your life.
How will that change what your marketing strategies will
become?
Email me your responses when you work them up. I can post some
of them here.
About The Author: Kim Klaver is Harvard & Stanford educated.
Her 20 years experience in network marketing have resulted in a
popular blog, http://KimKlaverBlogs.com, a podcast,
http://YourGreatThing.com and a giant resource site,
http://BananaMarketing.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=95616
================== ARTICLE END ==================
For more free-reprint articles by Kim Klaver please visit:
http://www.isnare.com/?s=author&a=Kim+Klaver
Yahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/internet_marketing_articleblaster/
<*> Your email settings:
Individual Email | Traditional
<*> To change settings online go to:
http://groups.yahoo.com/group/internet_marketing_articleblaster/join
(Yahoo! ID required)
<*> To change settings via email:
mailto:internet_marketing_articleblaster-digest@yahoogroups.com
mailto:internet_marketing_articleblaster-fullfeatured@yahoogroups.com
<*> To unsubscribe from this group, send an email to:
internet_marketing_articleblaster-unsubscribe@yahoogroups.com
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/
No comments:
Post a Comment