ArticleBlaster Search Engine Marketing And Link Building - The Free Way

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Please consider this free-reprint article written by:
Dave Davis

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Article Title: Search Engine Marketing And Link Building - The
Free Way
Author: Dave Davis
Word Count: 552
Article URL: http://www.isnare.com/?aid=94288&ca=Marketing
Format: 64cpl
Author's Email Address: dave.davis[at]redflystudios.com
(replace [at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=94288

================== ARTICLE START ==================
The undisputed, highest weighing factor to search engine
marketing is of course Link Building. We all know it and we all
know that it is the hardest part of search engine marketing. So
how do we find those one way, quality links willing to link
back to us? We are told specifically by search engines to avoid
link farms, and spamming is out of the question, so where do we
start? Assuming you don't have the marketing budget of the big
boys, this can be tough. Let�s take a look at the most popular
ways.

RELEVANT LINK EXCHANGES

On topic link exchanges can be beneficial to both parties and
can help move your site on up the SERPS. Paying attention not
to spam your potential partner, why not try and see if they are
actively looking for a link exchange? Check their website. See
if they have a links page. A good way to do this is to set up
your own website directory or a directory specific to your
niche. In exchange for your partner linking to you, you can
link to them from your directory creating a "Three way link
exchange" which done correctly holds more weight.

SUBMITTING TO DIRECTORIES

Submitting to general and niche directories is a time consuming
task, however the search engine marketing rewards can far
outweigh the labor. Free web directories are a great way to get
free and on topic links and if you can afford a few dollars, you
can outsource this work very cheaply. Many directories take a
long time (Sometimes months) to process submissions. This is a
good thing as your backlinks will build slowly and search
engines will not see you as "Link Spamming".

ARTICLE SUBMISSION

Just like what you are reading now, one of the easiest and most
enjoyable methods of search engine marketing is writing and
submitting articles to article repositories. Not only are you
creating a useful resource for others, you are also creating
extremely targeted and on topic content. Most article
repositories allow you to include a link back to your site too.

POSTING IN FORUMS

Many forums allow the use of "Signature" links. Used correctly,
and in a forum with your niche, you can gain many on topic
backlinks by simply asking and answering questions. Not only do
you gain those backlinks, but you also gain credibility in your
industry.

BLOG COMMENTING

Although a dying trend as a result of link spamming, blogs are
a nice way to get some backlinks. Many blogs allow you to link
back to your website with your comment. Be sure to contribute
something to the conversation.

SOME WORDS OF CAUTION

Link spamming hurts everyone. Be careful to create original and
useful content. When writing articles, do not stuff your
keywords. When posting on forums, don't post for the sake of a
backlinks, similarly with blog comments, be sure to contribute
something. It will elevate your reputation and you'll be
surprised at the actual traffic you get from them. Search
engine marketing is a time consuming task. There is no quick
fix. Do it right and you will be rewarded, eventually, with
those golden top 10 positions.

About The Author: David Davis, is the lead developer and
project manager of RedflyMarketing - Search Engine Marketing.
For more information visit http://www.redflymarketing.com

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For more free-reprint articles by Dave Davis please visit:
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