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Please consider this free-reprint article written by:
Dave Davis
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Article Title: Seo Primer
Author: Dave Davis
Word Count: 673
Article URL: http://www.isnare.com/?aid=94292&ca=Marketing
Format: 64cpl
Author's Email Address: dave.davis[at]redflystudios.com
(replace [at] with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=94292
================== ARTICLE START ==================
The objective of this tutorial is to educate and update
webmasters and website builders with search engine optimization
techniques. The ultimate objective of all webmasters and web
developers is to get a good Google page rank. This tutorial
will help achieving this objective by explaining and
implementing SEO techniques.
The techniques explained in this tutorial are the most
comprehensive and efficient. The aim of this tutirial is to
help webmasters and web developers do their own search engine
marketing using these techniques in the best possible way.
This tutorial is logically organized page by page and each page
deals with a specific topic concerning SEO. The pages are
arranged in such a way that the flow is exactly like the
process flow of SEO implementation. This in itself is a guide
to what is to be done after what in SEO implementation.
This tutor assumes that there is a plan to build a website and
it needs to be optimized using SEO techniques. However,
complicated issues like flash and frames are covered towards
the end of the tutorial. These complications are best handled
by SEO experts than the users themselves.
Our sincere hope is that the webmasters and developers going
through this tutorial would enjoy the process of SEO and put it
to good use.
All the Best,
SEO begins with building your website. It is important to
understand and implement a few SEO techniques while you are
still building your website, instead of waiting for it to
finish and start editing it again. Once you are thorough with
planning your website complete with blueprints, SEO
implementation begins by segregating your website into two
different and distinct criteria � On-Page and Off-Page. Both
these criteria are equally important from SEO point of view and
no partiality is to be shown.
On-Page criteria are those that one can see on the webpage.
They are Title, Headings, Meta Tags, Content, Keyword etc. This
will be elaborated at a later stage.
Off-Page criteria are links coming to and going from your
webpage. They include anchor text, reference tags and
attributes. You will learn these in detail at alter stage. The
Off-page criteria are weighed and analyzed by Google page rank.
So the importance of off-page content is not less then that of
the On-Page.
Step by Step approach to building an Optimized Website
Embarking upon building a website is preceded by some necessary
ground work which will help plan the site properly and as per
the target audience. Your website will showcase your products
and services, so you are in the best position to know what will
be the basic persona of a target visitor. A target visitor is a
visitor who visits your site with a genuine intent of buying,
difficult to visualize, putting it in SEO terms a targeted
visitor is the visitor who has a very high chance of buying
your products or services.
So when you plan your website do not get into techniques of
high traffic generation or using hot terms. Instead, build it
using targeted terms and an objective to attract targeted
traffic. This is getting a little too complicated, let me
explain.. High traffic is of no importance if none of the
traffic converts, but targeted traffic is bound to have a good
rate of conversion. High traffic is not going to generate high
sales; it will certainly generate higher bills due to
bandwidth.
Optimizing your site for your products, services and brands
only, do not generalize. The fine balance between your product
descriptions and general ones in the industry should be
maintained or your site could end up generating traffic to you
competition. Similarly hot terms means the industry jargon that
you use in daily life everyday, you don�t expect your customer
to understand that, do you? Targeted terms are terms used for
the industry generally. So knowing your target audience is of
prime importance.
About The Author: David Davis, is the lead developer and
project manager of Redfly Marketing - Search Engine
optimization Ireland. For more information visit
http://www.redflymarketing.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=94292
================== ARTICLE END ==================
For more free-reprint articles by Dave Davis please visit:
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