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Please consider this free-reprint article written by:
By Chris Malta & Robin Cowie
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Article Title: A Win-Win Situation: Why Affiliate Marketing
Works
Author: By Chris Malta & Robin Cowie
Word Count: 501
Article URL: http://www.isnare.com/?aid=91198&ca=Marketing
Format: 64cpl
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[at] with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=91198
================== ARTICLE START ==================
Affiliate marketing can be a profitable venture for you, as a
merchant or affiliate. It presents you with a great opportunity
to increase revenue, and build valuable business relationships.
Affiliate Benefits and Resources
As an affiliate partner, you�re capitalizing on traffic you
already have. Every time someone clicks through your site and
makes a purchase on your merchant�s site, you earn a
commission. Explains Anik Singal, CEO of
http://AffiliateClassroom.com, �Your job is to deliver as much
qualified traffic to your merchants as possible.� That means
pre-selling their products to customers, and preparing them to
make that purchase when they click through to their site.
To become an affiliate, check out http://ClickBank.com or
http://LifeTimeCommissions.com, or go to Amazon�s homepage and
click on the Join Associates link. You should keep several
factors in mind when deciding which merchants to promote:
� Is their affiliate program free to join? If it�s not, move
on.
� What�s their reputation like? Do a little research, and make
sure you want to be associated with them.
� Do they have a proven conversion rate? Don�t waste time
driving traffic to a site that doesn�t sell.
Merchant Benefits and Resources
For a merchant, affiliate advertising is a low-risk, high ROI
promotional channel. Your affiliates are your online sales
force, but you only pay when they actually make a sale. You
also diversify your traffic, so if your AdWords aren�t
performing or your natural listing drop, you have another
source to fall back on. Says Singal, �Why say �No� to all this
extra traffic when it�s very little risk to you? You can launch
an affiliate program for pennies on the dollar.�
There are different ways to find and recruit affiliates:
� Join an active network, such as CommissionJunction or
LinkShare. Most networks alert their members when a new
merchant joins their program, and encourage them to see if
they�d be a good match.
� Do keyword searches, based on your product line. Sort through
the sites that come up, and focus on content sites, especially
ones using blogs. Make sure they�re reputable, and relevant to
your target market. Personally contact them, and see if they�re
willing to work with you.
Why Not?
It�s estimated that in the last year, $95 billion was
transacted online as a direct result of affiliate marketing.
And those affiliates earned over $6.5 billion in commissions.
Whether you�re getting paid for sharing your traffic, or
maximizing sales through your partners, affiliate marketing can
help you grow your business and supplement your income.
About The Author: Chris Malta and Robin Cowie of
WorldwideBrands.com are the Writers and Hosts of The
Entrepreneur Magazine EBiz and Product Sourcing Radio Shows.
http://www.worldwidebrands.com/EMRinfo for more FREE eBiz info
from Entrepreneur Magazine Radio!
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