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Please consider this free-reprint article written by:
Jeffrey Dorrian
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Article Title: Seo For Ninnies: Case Study Part 1
Author: Jeffrey Dorrian
Word Count: 799
Article URL: http://www.isnare.com/?aid=92203&ca=Marketing
Format: 64cpl
Author's Email Address: jdorrian[at]comcast.net (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=92203
================== ARTICLE START ==================
Congratulations to Brad Fallon and Andy Jenkins on selling out
their new Stompernet program in record time. Brad and Andy are
geniuses when it comes to selling real products on the
Internet. Their expertise is in seo is renown in the seo
industry. And they have done it again. The most amazing part of
this latest venture is that the program cost was right around
ten thousand dollars and their list of clients has gone from
the small business set to now include major corporations who
are now trying to take advantage of their expertise in search
engine marketing. I have not bought any of their products but
did get on their email marketing list. I have tried to read
between the lines and garner as much pertinent seo info as I
could from their marketing efforts.
As with most Internet start ups, there is no way I could afford
the price tag of their amazing program. In the lead up to the
release Andy and Brad made available some of there own clients
testimonials to show what type of success one can expect from
properly implementing their ideas. From these interviews and
from Brad�s highly successful wedding favors site we can start
to get an idea about what specific steps they themselves would
take to promote an Internet business. This article will be a
five part study for those of us regular marketers who don�t
have a spare ten grand sitting around.
Part one will be the only part that looks at the on page
features of seo. The next four parts will concentrate on off
page seo. Brad�s 80/20 rule of search engine marketing dictates
that a full 80% of your time and budget should be spent on
factors off your site, so we will follow this advice.
Lets look a http://myweddingfavors.com�s home page for some
clues to what we should emulate. First and foremost Brad has
stated that after fooling around a lot with the order of his
title he had the most success when he placed the main keyword
phrase at the beginning of the title. Therefore "Wedding
Favors" is the first phrase in his title. He hasn�t
specifically mentioned this publicly, but his domain name also
includes his main search phrase. He does this also in his baby
gifts site, http://cornerstorkbabygifts.com. This idea seems to
help with some search engines more than others. As Brad would
like to rank well with all the search engines some tactics are
specifically designed to work better for one and be a non
factor with others.
Next, have a look at the first column of his site. In many of
the links to other product pages he has used his main search
phrase again. It almost seems to be a bit of overkill. Take
notice, nothing on this site is done purely for aesthetics; it
always has a seo component. This navigation column also appears
on every category page. This has the effect of giving each one
of these subcategory pages a �text anchor vote�. Though not a
large vote it must have some credence with one of the search
engines if it has been done so deliberately. You can see this
reinforced in the footer links. A lot of the same phrases that
are prevalent in the column are the same ones that are found in
the footer anchor text. You will find this same consistent
pattern in many of the top wedding favor websites as they are
clients of Brad. They are also resellers of his Kate Aspen line
of favors so he has an interest in their success.
Another consistent pattern that appears across all of his
related sites is his page naming pattern. All sites will have a
page about unique favors named as unique-favors.html. Notice a
full url, is used and the main phrase is separated by a dash.
This is good basic seo that works.
Another icon that appears across all of their related sites is
the hacker safe icon. There was a press release a while back
that they have a business relationship that promotes secure
ecommerce. According to Andy the hacker safe icon enhances
conversion rates. Having at the very top of the site, gives the
buyer immediate comfort in knowing there is a third party
ensuring the safe use of this site.
To stay on top of your seo efforts it is best to mirror other
successful sites marketing efforts. There is so much
misinformation out there, especially in the seo forum arena. Go
straight to the source and figure out what that Internet
marketer is doing and you will have a much greater chance of
success.
About The Author: Jeffrey Dorrian is the webmaster for
http://thesoapguy.com. He says "Handmade soap is a little
luxury anyone can afford". Old fashioned lye soap,and premium
quality wholesale soap are his specialty.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=92203
================== ARTICLE END ==================
For more free-reprint articles by Jeffrey Dorrian please visit:
http://www.isnare.com/?s=author&a=Jeffrey+Dorrian
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