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Please consider this free-reprint article written by:
John Taylor
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Article Title: Learn To Dance The Online Sales Quickstep.
Author: John Taylor
Word Count: 762
Article URL: http://www.isnare.com/?aid=89342&ca=Marketing
Format: 64cpl
Author's Email Address: jt[at]clickforcontent.com (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=89342
================== ARTICLE START ==================
Have you ever clicked on a link, or ad that seems to be
offering you the exact answer to your question? A perfectly
worded ad that seems to have all of the answers that you may
have been searching for, for hours. You click on the ad, then
you are transported to the page only to find that in order to
find out what you are looking for you must go through a
rigorous search, and click until the cows come home in order to
find exactly what it is you were looking for.
By the time you have found the page that promised you all the
answers to your troubles, you are feeling so hassled and tired
of navigating the website. You sigh and only half read the
information on the website, further more you don�t really take
in what the offer is all about and decide that it is probably
not what you were looking for after all. Then you see some
other offer and decide to click on that link instead. Will you
ever visit that page again? It is unlikely.
On the other hand, when you click on an ad, or link that is
offering you a solution to all of your problems, and you are
transported directly to the spot that has all the answers, you
begin to read with gusto. In fact, you are so glad that you
have found a solution to your question that as you read you
become more and more exited about what is being offered.
Then right at the perfect time there is your opportunity to
purchase all the answers in one easy click, so you do. You
leave the website with your new purchase in hand,
congratulating yourself on finding the perfect solution so
easily.
Think about both of these scenarios and ask yourself which one
would you prefer? The easiest access of course. Now consider
your own website, and ask yourself which scenario is the most
likely to happen to a visitor when they are transported to your
website? Do you place so many barriers in your customer�s way
that by the time they find the answer, they no longer feel like
looking for it? On the other hand, do you give your visitors
what they want right away, and get a sale or reaction from them
while they are still keen to find an answer?
Web surfers are known to have very short attention spans,
because of this it is important to grab their attention, and
give them exactly what they are looking for as soon as they ask
for it. Don�t make them work too hard, and don�t place barriers
in their way to finding the solution or answer that they
desire.
Often when potential customers are browsing on the web and are
looking for answers, or solutions to their problems, they may
be tempted away from their current search by an ad that you may
have placed on Google. The trick is that you need to provide a
gateway for your potential customer that displays the
information they are looking for immediately.
If you make the prospective customer search or have to navigate
through a mass of pages, you will be guaranteed that they will
loose interest and most probably click on another ad, or
abandon their search altogether. Either way despite your flashy
ad and promises to a solution, you have failed to answer the
question you promised in your ad in a timely manner.
By offering the shortest distance between their click on your
ad, and the desired information the potential customer is most
likely to be in a buying mode and look over your offer more
thoroughly. Keep in mind that when you do get a customer
looking for a solution, they click on your ad, and the page
opens give them one answer at a time. Don�t bombard them with a
heap of other solutions or links.
One page should equate to one desired effect, whether it is
information, solutions, or a sale. Don�t confuse your potential
customers with too many options and most of all don�t make your
potential customer navigate your whole website in order to find
an answer to their question. Because if you make your potential
customer work too hard for their answer you will loose their
attention, and you wont get a sale despite all of the trouble
you have gone to.
About The Author: John Taylor Is A Testing & Tracking Addict!
He Will Take You By The Hand And Show You The Exact Results Of
All The Internet Marketing Strategies And Tactics He Tests And
Uses Every Single Month. Click Here Right Now To Find Out More:
http://www.MarketingConfidential.com
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