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Please consider this free-reprint article written by:
Kevin Dahl
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Article Title: Driving Website Traffic: The Fastest, Cheapest
And Most Ignored Method
Author: Kevin Dahl
Word Count: 689
Article URL: http://www.isnare.com/?aid=89374&ca=Marketing
Format: 64cpl
Author's Email Address: kdahl[at]austin.rr.com (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=89374
================== ARTICLE START ==================
True or False: All website traffic is created equal? FALSE! And
if you answered true, you need to read and reread this article
carefully.
One of the first assumptions new affiliate marketers make about
their business is that any traffic to their website is good
traffic. That�s partly true and it seems logical. Brick and
mortar businesses love when you come into their store and
browse. Browsing will either lead to a sale or not, but it
doesn�t cost the business anything. For them, any traffic is
good traffic.
But there�s one very big difference between someone browsing a
brick and mortar store and someone browsing your online
website. Chances are very good that you have already paid a fee
to get that person to your site. You invest in every person who
enters your site via online advertising, making the quality of
your traffic very important.
Essentially there are three ways to drive traffic your way.
* Buy It. The most popular online advertising is Google Adwords
(the small, classified ads you see on search pages). The ads
themselves do not cost you anything. It�s when someone clicks
on the ad and is directed to your site or the site of the
product you are advertising that you are then charged a fee,
based on a complicated formula of keywords and relevancy. This
is very often the first (and sometimes only) advertising
strategy new affiliate marketers utilize. Lots and lots of
money is spent, with seemingly uneven and unpredictable
effectiveness.
* Borrow It. Being linked to another highly trafficked, highly
relevant website is a great way to get your site out there.
There are many ways to accomplish this, but it is by no means
easy. Opportunities exist for you to link reciprocally with
another site, resulting in good payoffs for you both. But
finding these opportunities and reaching agreements while
holding down costs can be a big challenge.
* Redo It. Marketing research tells us that consumer loyalty is
a precious commodity. A return visitor to your site is sending a
loud and clear message to you. It�s amazing how many affiliate
marketers completely ignore this incredible opportunity to
capture the buying loyalty of their visitors.
So What�s the Redo Method?
Think of this method of advertising as a reclaiming process.
You are targeting individuals who have visited your site in the
past, and through a variety of different strategies, you are
reclaiming their patronage, and hopefully increasing your name
awareness and credibility as a seller. Once you�ve captured a
visitor�s information, whether they�ve purchased or not, you
have created a pool of targeted leads for future promotion and
advertising efforts.
One of the most popular methods of reclaiming or redoing
marketing is to produce a newsletter and have visitors sign up
to receive it. A well done and timely newsletter will put your
product in front of your customer with all the punch of an
informative and intuitive sales pitch. It offers the customer
something for nothing; information, helpful links and related
articles. It goes a long way toward site/product recognition,
and people buy things they are familiar with.
Another way to recycle previous traffic is to make enticing
offers or deals on products, or to offer brief tutorials that
deliver valuable information in easy to digest formulas.
However you get people back for that second, third or twentieth
visit, you are capitalizing on all of the �ins� that marketers
are searching for.
Successful affiliate marketers take full advantage of this
reclaiming or redoing form of marketing. If you�re sitting with
a list of email addresses from people who have taken the time to
visit your site, and you�re not doing anything with it beyond
merely keeping track, you are making a huge mistake. It doesn�t
even require your money to use this form of marketing. But it
does require your time; time to mine those lists for all the
gold that lies within.
About The Author: Kevin Dahl is a software developer with over
20 years experience developing software. Please visit
http://www.affiliate-marketing-advantage.com for more
information.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=89374
================== ARTICLE END ==================
For more free-reprint articles by Kevin Dahl please visit:
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