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Please consider this free-reprint article written by:
Dave Bromley
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Article Title: Don�t Forget It's Ebay�s Ball
Author: Dave Bromley
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Recently some of the fees on eBay were raised and what was the
immediate reaction from some sellers?
�We will all boycott eBay, that will bring them to their
knees.� They cried.
What a load of old rubbish.. eBay is a massive company that
makes billions of dollars in profits and a few whinging sellers
throwing their toys into a corner and sulking is not going to
make one iota of difference.
Wake up to reality eBay can do what they like it is their ball.
They can put the fees up, they can change the rules, they can
have the worst customer support system imaginable and when all
said and done there is nothing anyone can do about it except
walk away.
Any company that can grow and develop the way eBay has is not
going to do anything to seriously jeopardise their position in
the market place.
Since they went public their first responsibility has to be to
their shareholders and they are always going to be looking for
ways to increase the profits. But that is only the same as we
are all trying to do with our eBay businesses.
Quite honestly we should all be used to price rises by now.
Look at what has happened to fuel, gas and electricity over the
last few months. But just because the prices have gone up does
not mean that we are all going to stop driving or turning on
our air conditioning or heating. I am sure that owners of
bricks and mortar businesses have seen their rents and business
taxes rise over the years. So why get all hot under the collar
because eBay have raised some of their fees?
As long as your business is all about selling on eBay you are
going to be totally tied and reliant upon them. I have no
reason to believe that eBay will not continue into the
foreseeable future providing a service the same or similar to
the one that is available today. But perhaps we should be
looking for ways to reduce the reliance on a company over which
we have no control.
Just because eBay is the market place that finds the customers
for us it does not mean that we cannot develop a relationship
with that customer outside of eBay. Normally you will have an
e-mail and physical address of your auction customers and you
should be using these to build a customer list. Many sellers
who started out selling purely on eBay now find they are making
greater sales by e-mailing or sending offers by snail mail to
their loyal customer list.
The big advantage of this is of course it does not matter how
high eBay fees go up because you so not have to pay any fees to
sell to your list.
My advise is to stop worrying about the odd fee increase and
get on with building your customer list and developing your
business both inside and outside of eBay. It is a lot more
profitable than whinging.
About The Author: Dave Bromley has been an eBay fan and writer
for seven years. He runs one of the UKs leading eBay auction
information sites http://ukauctionline.co.uk and offers a
monthly newsletter and 6 part eBay mini course to anyone who
registers at his site.
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