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Article Title: Secrets To Savvy Press Kits
Author: Kristie Tamsevicius
Word Count: 1027
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== WHO NEEDS A PRESS KIT==
Press kits aren't just for big corporations anymore. Whatever
your line of business, be it an entrepreneur, a performer
(musicians, artists), or an author (books/ebooks) you need a
press kit. But what exactly is a press kit you ask? A press kit
is like a resume for your company. It's a collection of company
information and articles put together to inspire interest from
media, investors, clients, and potential employees. The goal is
to create a press kit that grabs the reader's attention, creates
a killer impression, helps them remember you, and makes them
hunger to know more.
==KINDS OF PRESS KITS==
It used to be that press kits were cut and dry, but new
technologies enable us exciting new ways to present our
information. Here are a few different types of press kits.
- TRADITIONAL - The traditional press kit is a collection of
articles and information packaged in a presentation folder and
sent via mail.
- ONLINE - Get it on the net! If you have a web site, I
encourage you to put together an online press kit. This keeps
visitors abreast of your company's latest news and events and
accomplishments. Online press kits have the added advantage of
being able to include audio and video clips.
- PRESS KIT ON A DISK - Want to be on the cutting edge? Since
the advent of ebooks, now you can create your press kit as a
PDF file that you put on disk and mail out.
==ANATOMY OF A PRESS KIT==
Ready to put your press kit together? Remember to be selective:
less is more. Don't put every article since the beginning of
time. This will frustrate your reader. Only put the most recent
and most pertinent to your target audience. Busy editors don't
have the time or desire to sort through a 1-inch stack of
articles, and they probably WON'T! (It may get "filed") Instead
focus on the product or service you want to highlight.
Here are some ideas about what to include in it.
- Pitch letter: The pitch letter is the first thing your reader
will see. It's important to create a good first impression, or
your will lose the reader's interest. Tell them up front why
they should care about what you are telling them. List the
items enclosed. Create a call to action. Let them know you are
available for interview or if they have questions how they can
reach you. Use bold to highlight key points. Remember to
include a PS! Although this is the last item in a letter, this
is often the FIRST thing that is read.
- Two Business Cards: They can keep one copy and pass the other
to a friend or associate.
- Recent Articles: Keep an ongoing file of your press coverage.
This can include print media and ezines that reprint your
articles. An easy way to keep a press file is to hire a
clipping service. But you can search for articles yourself by
doing a link check in the search engines.
Type Link:http://www.yourdoma
also search in Google or Dogpile by article title, author, and
company name. Still another idea is to search in media portals
such as Mag Portal - http://www.magporta
through all recent media and shows articles related to a
certain subject area, author name or other criteria.
- Press Releases
- Audio and video files of radio/television interviews,
speeches, and performances. You can include a write up of the
interview, an audio tape, or even a link to where readers could
listen to it online.
- List of Testimonials (limit to one sheet)
- Sample News Story: often times they will print this verbatim.
Editors see ready-to-print-
space with little effort on their part.
- Sample or actual product/service/
will let editors see what others are saying about you or help
the editor to write his own review.
- Product Sell Sheet/Company Brochure
- Investor News
- Community Involvement Projects
- Recent Awards
- List of Events/Appearances
- Photos (If appropriate)
- Bio Sheet (If appropriate)
- List of Frequently Asked Questions? (This helps the editor to
think of questions to ask you in an interview or include in
their article)
==CREATE A KILLER PACKAGE THAT GETS NOTICED==
Busy editors sort through piles of press kits each day.
Packaging is the key to getting your press kit noticed! Start
off by placing your kit it an envelope they can't miss. Try
mailing your press kit in a colorful envelope or one of an
unusual size. Send it Fed-Ex or hand deliver it to add a sense
of importance. Try writing a teaser question on the outside of
the envelope with the answer inside. For another eye opener,
try adding a red sticker that says, "important materials
enclosed" to spark interest. Package your materials in a nice
presentation folder for a professional polished look. Take time
to stack your materials nicely inside.
==DON'T FORGET TO FOLLOW UP==
It's crucial to follow up to make sure they got your press kit.
Follow up calls provide the perfect opportunity for editors to
ask questions, or schedule an interview. Take this opportunity
to network and get to know the editors. By developing a
relationship with important members of the media, you will
build recognition and rapport and improve their chances of
covering you. If you DO get coverage, be sure to send a
handwritten thank you note.
==GET A MOVE ON AND DO IT==
A press kit is an important part of your public relations
effort. Don't wait till you NEED one to scramble and put one
together. Savvy press kits can be a powerful PR tool to improve
your media relations, create media coverage, and act as a sales
tool to potential clients.
About The Author: Article by Kristie Tamsevicius - Kristie
Tamsevicius turns entrepreneurs into the lavishly paid
in-demand experts in their field. Learn how to attract
customers, build income, & gain visibility while successfully
promoting your business online with our FREE report "Web
Branding Secrets" by visiting
http://www.branding
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