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Article Title:
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Why Your Clients Will Pay More
Article Description:
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It's a fact. Clients will always pay you more than you realize.
How do I know? Because price is not the be-all-and-end-
your clients hire you. It's usually third, even fourth on their
list of important reasons why they'll choose your service over
someone else's.
Additional Article Information:
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584 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-08-08 10:00:00
Written By: Kendall SummerHawk
Copyright: , All Rights Reserved
Contact Email: mailto:Kendall@KendallSumm
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Why Your Clients Will Pay More
2006-2009, All Rights Reserved
Written by: Kendall SummerHawk
the Horse Whisperer for Business
http://www.kendalls
It's a fact. Clients will always pay you more than you realize.
How do I know? Because price is not the be-all-and-end-
your clients hire you. It's usually third, even fourth on their
list of important reasons why they'll choose your service over
someone else's.
Let me get right to the point here. If you focus first on what
matters most to your clients, the topic of price stays just
that-a topic, not an issue.
Here are 3 things your clients care about MORE than price (hint:
focus on over-delivering on each of these and price will rarely,
if ever, keep a client from hiring you):
*Quality
Quality seems to come up often when you're talking about a
product but rarely when it's a service. But why not? Quality
counts no matter what your business!
What are the quality indicators your clients want with a service
like yours? For example, in my business, quality indicators are
the high value of the information I provide. Do my courses and
products actually deliver results? Is my information somehow
different, or presented differently than information on the same
topic offered elsewhere?
Obviously, the answer has to be 'yes!' to satisfy my clients'
idea of quality.
What indicators of quality are your clients most concerned with?
List at least three right now.
*Service
Is your service easy to understand and use? If you offer support,
is it fast and friendly? These may seem like no-brainer points to
make but unless you take a good look at how you stack up in the
area of service, you might be missing an important opportunity to
come through ahead of your competition in the eyes of your
clients.
For example, my website developer, Kevin of
http://www.AcornCre
outstanding job at meeting my tight goal-line with my website
makeover. Every phone call and email was answered promptly. Fixes
were handled promptly. I knew where I stood every moment of the
project. I felt like their only client for the week's duration
of my project. I loved it!
Where can you be as prompt and effective answering questions and
serving your clients? No matter how good a job you're already
doing, there's at least one area you can strengthen. Choose the
area that means the most to your clients, not to you.
*Delivery
Your clients are paying you to deliver a result. Period. So how
quickly, easily, efficiently, nicely, excitingly, can you make
good on your delivery promise? No one likes to wait these days,
least of all a client. When you deliver what they need, when they
need it, they love you!
For example, in my HorseWise Brilliance Unbridled program my
clients want a way to stand out from the crowd but they have no
idea how to do that. I make sure in the 3-day retreat that we
create their brand. Plus we create a starter list of simple ways
to immediately cause their clients to sit up and take notice.
I promise they'll achieve their brand and by the end of the
second day I see the looks of astonishment and delight light up
their faces because they have it and they can't believe how easy
it was!
Where can you excel at delivering your service? Think better,
faster, easier. What can you tweak to come through in the areas
of quality, service and delivery? These are the bells and
whistles your clients care about and will happily pay for, every
time!
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Kendall SummerHawk, the "Horse Whisperer for Business" delivers
smart, savvy ways entrepreneurs can turn their hectic business
into a smooth-running, fun, 6-figure money-making dream. To
learn more about her book, Brilliance Unbridled, and sign up
for more FREE tips like these, visit her site at:
http://www.kendalls
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