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Article Title: A Quick Guide To Making A Great Brochure
Author: Trevor Marshall
Word Count: 392
Article URL: http://www.isnare.
Format: 64cpl
Author's Email Address: jgorecki[at]
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Easy Publish Tool: http://www.isnare.
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What separates a good brochure from a great brochure that will
result in a sale? Simply put, it's how effective you make your
brochure. A brochure must contain more information than a
business card but less information than the total sum of your
website.
1. Get It On The Cover
Your most important information should be on the cover - the
user should not even have to open the brochure or take one to
get the information. This is a very simple and basic rule yet
one that is not necessarily followed by most people. Think of
it this way, if any of your message need to be thoroughly read
inside the brochure pages, that is a waste of a valuable eighty
percent of your effort as well as money.
2. Treat it as family
This idea could be weird but it makes a lot of sense. As much
as possible, try to inject a common theme along all the
advertising plan and campaign you have. This makes your
campaign easily recognizable among the others that are out
there. Thus treating a campaign like family basically means
that you are allowing your brochures, flyers, etc. to speak for
themselves in a common and familiar manner yet with a uniqueness
that makes it stand out from the rest. Because usually, that is
how most families are.
3. One cover illustration usually works fine
Research has proven that a big illustration on the cover of the
brochure is usually effective in catching peoples attention more
than a multitude of small ones. Add to this is the additional
research that suggested that an illustration with a lot of
appeal, story-wise, also adds a lot of impact to brochure
readers. For this reason, as much as it is possible, try to
select those kinds of pictures or illustrations in the front
cover of the brochure that tell or express what you also want
to express.
4. Highlight facts that are important
People do not always read everything word for word - they scan
for larger headings and the information that is the most
important to them. Take note of this and try not to do this to
the brochure you are making. If you like, you can even post a
summary of what the brochure includes.
About The Author: For more great brochure related articles and
resources check out http://getbrochures
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