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Article Title: Lights, Camera, Ebay - Taking Pictures That Sell
Author: By Chris Malta & Robin Cowie
Word Count: 537
Article URL: http://www.isnare.com/?aid=73731&ca=Marketing
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Worth a Thousand Words
One of the biggest things you can do to build potential eBay
buyers� confidence is to accent your listings with good,
quality photos. Shoppers may not believe something just because
you say it, but they will believe it if they see it with their
own eyes. Showing them the condition of your item is just as
important as telling them about it.
The Right Equipment
While it�s not necessary to run out and buy the fanciest
camera, there are a few features that can help you take
pictures that let your customers know precisely what they�re
buying. These may be worth investing in:
�Macro Capability for Close-Ups. For extremely large items�your
Buick, for example�a zoom feature that lets you focus from 10 or
12 inches is sufficient. But for smaller items, like jewelry or
stamps, where you need to capture details, you should be able
to focus from � an inch to 2 inches away. If you focus from
closer than your camera�s rated for, your pictures won�t turn
out, so measure the distance you�re shooting.
�Aperture Priority (also called Aperture Value). This allows
you to control and extend which parts of the photo�from
foreground to background�are in focus. You may need to have
more than one plane in focus, such as the mount and the item
sitting on it. You should be able to check the spec sheet or
the manufacturer�s website to see if a camera has this feature.
Or you can go to http://DPReview.com, and look in their camera
section under the brand and model specifications.
�Manual White-Balance. All light has color�house lights,
sunlight, reflector lights, it doesn�t matter. This color shows
up in photos, which is why you often see pictures where
everything seems to have a green, red, or blue cast to it. A
white balance lets your camera read and adjust to whatever
light you�re in, so your photos give an accurate representation
of your item�s appearance.
Shedding Some Light
Lighting your object well is essential to having clear,
detailed pictures. You don�t have to buy an expensive lighting
kit, reflectors, and soft-boxes. According to Daniel Grotta and
Sally Weiner-Grotta, contributing editors of PC Magazine and
authors of Shooting for Dollars�Simple Photo Techniques for
Greater EBay Profit, you can set up your whole studio on a
shoestring budget. Says Grotta, �We set up a studio in our
laundry room for under twenty dollars. It was just a background
cloth with two clamps and two reflector lights that we bought in
a hardware store.�
Getting great pictures for your listings isn�t hard. Lighting
your photos sounds very complicated. But assures Weiner-Grotta,
�In essence all you have to do is flood an [object] with light
to make sure it�s well-illuminated�Just play around with
placing the lights at different angles, and see how that
affects things. After a day of experimenting, you should have
control over it.�
About The Author: Chris Malta and Robin Cowie of
WorldwideBrands.com are the Writers and Hosts of The
Entrepreneur Magazine EBiz and Product Sourcing Radio Shows.
http://www.worldwidebrands.com/EMRinfo for more FREE eBiz info
from Entrepreneur Magazine Radio!
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