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Please consider this free-reprint article written by:
Tom Gauger
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Article Title: Jingles, Commercials & Singing On The Money!
Author: Tom Gauger
Word Count: 1137
Article URL: http://www.isnare.com/?aid=72928&ca=Marketing
Format: 64cpl
Author's Email Address: tgauger[at]reelmusician.com (replace
[at] with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=72928
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As a writer and former talent booking agent with the William
Morris Agency, as well as a veteran jingle singer, my ears are
always piqued when I hear an extraordinarily good spot. My
interest is augmented further when I hear an incredible lead
vocal and backup singer on that same commercial as well. I�ve
always been fascinated with jingle singing and commercial
singing in general, when I look at both the incredible talent
and the money being made in the industry as a whole. As I talk
to people wanting to engage the jingle industry and make a
career of it as a jingle singer, there are a number of areas
that I point out as crucial and, with the few minutes remaining
in this article, I will share.
I am well aware that many of you reading this article would
love to be singing on the next McDonalds commercial. I am also
aware that most won�t get the chance, not so much because of
their singing abilities or inabilities, but because they don�t
know how to go about breaking into the market. There are a
number of reasons that jingle singers get paid the big bucks
and there�s a reason that jingle singers tend to be around for
awhile with long term longevity in the industry. Let�s me share
with you and uncover some of the mysteries surrounding the
jingle singing market and how you might obtain session work.
First let�s take a look at your singing abilities and then
we�ll transform that into an image of what your jingle singing
demo ought to look and sound like and then we�ll look at the pr
and marketing side to your jingle singing campaign. What are the
qualities of your voice? Do you have a smooth voice?, or is it
husky or gritty sounding? Are you a blender or are you a lead
vocalist? There�s no right or wrong answer here, just the
basics to start conceptualizing what your demo is going to
sound like. It�s important to know right up front, that most of
you simply can�t put together your own jingle singing demo. You
won�t know the ins and outs to what piques the ears of the
jingle houses, nor know what styles and lastly what order to
execute your demo in. The �My friend has a computer, keyboard
and mic,� approach won�t get it. As I�ve stated in a number of
writings to date, that your jingle demo has to sound like
you�ve already arrived and have been singing commercials for
years. Your demo has to come off like you are a veteran and
seasoned singer. Don�t hesitate to contact ReelMusician.com for
further info on jingle singing demos and get an informed and
honest look at a real jingle singing demo campaign.
As you begin to look at and focus your energies on your jingle
demo, you will want to begin looking at jingle concepts that
are going to emphasize your areas of expertise and minimize
your weaknesses. If you have a gritty voice, then by all means,
focus your energies on jingles that enhance your edgy vocal. You
will most likely include a lot of lead vocal jingles and a few
group sings. These group sings will most likely be up in your
face type sings with lots of energy. If you are a blender then
you will most likely look at including group sings, showcasing
your blending qualities and some targeted lead spots that sound
like you command the stage. You have to be careful and pick your
spots so that you truly sound like you command that spot and not
just a forced or pushed jingle to include on your reel. Again,
that�s why you should visit ReelMusician for ideas and let the
pros that know this market, create a jingle reel designed
specifically for you and your particular vocal qualities.
Once you have established and recorded your jingle reel, you
will want to begin the pr and marketing phase. You must know in
advance, that jingle houses tend to stay with the same singers
for a number of reasons, but none that you can�t overcome, but
ought to know up front. Jingle houses, like most individuals,
go with what they know and are comfortable with. They know,
that �so and so� sounds like this and so they use �so and so.�
Keep in mind that commercial turn around time is usually pretty
fast. Sometimes a commercial comes in from the advertising
agency and the turn around is 24 hours. As a writer at a jingle
house, you don�t have much time to experiment on new singers or
take a chance on a new singer unless, their jingle demo sounds
so good and sounds like they�ve been at it for years, that they
venture out on an incredible sounding unique talent � That�s how
you break into the market. Let�s look at some precursor ideas to
what we just described.
Once you have your new jingle singer demo in hand and are
comfortable with the quality, make sure to have included on the
front cover your name with picture, contact number and the year
and season � ie. John Doe 555-5555 Spring 2006. This is how the
front cover of a jingle demo is produced. Now on the inside
sleeve include again your name, contact number, year and season
along with the names of the jingles in order. You will want to
start calling on the jingle houses and submitting your new
reel, but before you do, make sure that every element is
correct. As you contact the jingle houses, make sure that you
have your speaking delivery down and answers to possible
questions if any. Also make sure and get an email address to
correspond with and to submit further demos by way of emailing
mp3�s. You will want to start in your local market, but
eventually you will want to broaden your horizons and venture
out in to the major markets that surround you like Chicago,
Atlanta, Dallas, New York, Los Angeles and other major markets.
Don�t be afraid to produce sequel demos to cross the paths of
the jingle producers another time to keep your name rolling
across their desk. And lastly keep good records of your
conversations taking in any criticism and being polite, yet
confident with a go get it attitude. Don�t be afraid to tell
the producer, �I want to sing one of your spots and I want to
be included on the next workable session.� Don�t be too pushy,
but let them be aware of your commitment, drive and passion.
About The Author: Mr Gauger is a former talent booking agent
with the William Morris Agency and is the founder of
http://www.ReelMusician.com He has sung on FOX TV, UPN Station
ID�s, O�Charley�s and many others. You may contact the author
at tgauger@reelmusician.com or 615-300-5030. In addition, Free
e-books �The Jingle Singer�s Guide,� and �Secrets To Great Song
Demos,� may be downloaded at www.ReelMusician.com.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=72928
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For more free-reprint articles by Tom Gauger please visit:
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