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Article Title:
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How To Eat Your Competition Alive!
Article Description:
====================
One of the questions I get often is, "How do I deal with
competition." Most people want to know how they can prevent
competition or what steps they can take to overcome competition
successfully.
Additional Article Information:
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768 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-08-11 11:48:00
Written By: Dan Lok
Copyright: 2006
Contact Email: mailto:article@dansrant.com
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How To Eat Your Competition Alive!
Copyright � 2006 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com
One of the questions I get often is, "How do I deal with
competition." Most people want to know how they can prevent
competition or what steps they can take to overcome competition
successfully.
These days, on the Internet, there are two sides of a coin.
It is so easy for a person to get into a market because it is
simple to start a business in just about any niche.
There are low barriers to entry to most businesses, so
competition is rampant. You may realize an opportunity and start
making good money.
The chances are high someone else will see your success and try
to mimic it.
So how do you deal with this? How do you protect yourself from
copycats?
It's easy to have competitors.
In fact the more money you make the more competitors you will
have.
You have to think faster than people can copy you, and you must
develop what I call hidden advantages to dominate your niche.
Copycat "syndrome" as I like to call it is common.
You may be in a good niche, and some guy sees you are making good
money, so he decides to copy your ideas. He comes up with a new
product to compete with you.
People want to prevent this, but you can't prevent competitors.
You will always have competitors regardless of what you do. The
more money you make the more competitors you'll have. It's just
the way things work.
You can however, overcome any threats associated with
competition. How?
Innovate faster than they others can copy your material. Develop
hidden advantages.
That's the key to overcoming competition.
If you want to dominate your niche, you must have some hidden
advantages that are hard to copy. Your competitors should not
even know you have these advantages.
They may copy what you are doing, but they won't be able to copy
your hidden advantages.
Many competitors will then fail because they are confused about
what you are doing. Why? They won't understand the reasons
behind what you are doing. They won't realize you have hidden
advantages.
How can you make hidden advantages work for you? Let me give you
some examples.
Let's take the internet guru business. I have many competitors,
many new people coming in trying to be marketing gurus.
My secret? I'm not an internet guru. My specialty is website
conversion. I teach people how to convert more visitors into
paying customers. I niche. I don't claim to be the number one
"internet marketing" guru. But I am the world's number one
website conversion expert. That is a hidden expertise, a hidden
advantage.
I was there first, found this niche first, so that gives me an
advantage. When people come into my niche, when they want to
compete, they are only reminding people of my success and
experience.
People see my name everywhere that is a hidden advantage.
High name investors and entrepreneurs also endorse me. That is a
hidden advantage. I have testimonials from high people in high
places. Best-selling authors and multi-millionaires. That is a
difficult hidden advantage to duplicate.
I give out free CD's, I combine online and off-line marketing
techniques. These hidden techniques are hard to copy. Competitors
won't see this, they won't know whether these techniques are
working or not. I do things to confuse my competitors. This is
also a hidden advantage.
My personality is also an advantage, a hidden advantage. My
personality is impossible to duplicate. My experience and my ten
years of experience in marketing aren't easy to copy.
Most newbies also don't have all the products I do. I have much
more than an e-book for example. By the end of the year I'll
also have 4 published books, and other offers worth $3,000 and
more. I am established, and it is hard to compete with this.
My question is this... What are your hidden advantages? If you
don't have hidden advantages you better come up with one or two
very quickly. There must be something you have, something you
posses, something difficult for your competitors to duplicate.
Once you have those hidden advantages, you don't have to worry
about people coming into your niche and competing.
They say, "He is so established, so well-known I can't
compete." So they move on. That is the barrier you want to
create to discourage them. You want to make it difficult for them
to complete.
Sit down and write down what your hidden advantages are, then
work on building them. That is what you can do to crush your
competition and discourage people from competing against you.
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A former college dropout, Dan Lok transformed himself from a
grocery bagger in a local supermarket to a multi-millionaire.
Today, Dan is one of the most sought-after business mentors
on the Web, as well as a best-selling author. His reputation
includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
http://www.WebsiteConversionExpert.com
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