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Article Title: Getting The Opt-In: How To Build An Opt-In Email
List
Author: Adam Beazley
Word Count: 932
Article URL: http://www.isnare.
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So, your running an online business and your wondering how to
promote it. Building a list has got to be the single most
important thing you can do to help build your home business.
Generally speaking your opt-in list will provide the bulk of
your website traffic so do not slack on this issue, this should
be your primary focus.
Building an Opt-in email list used to be pretty easy. Now and
days with spam at an all time high, people are reluctant to
give out their email addresses. As marketers it is our job to
offer them something so enticing that they will give us their
email address. Its not enough to just have an enticing offer,
you also need to establish some form of trust. How do you
create trust on the internet and how do you create an enticing
offer that the viewer cant refuse?
Lets start with the basics. You need a good autoresponder and
you need a set of emails that has some good content. I
recommend the Getresponse autoresponder, simply because they
are hosted on a good server that has not been blacklisted by
AOL, Yahoo or other large email providers and its free.
Now as far as email content goes, I recommend that you do your
own research and write your own emails. Keep in mind that the
only way to have a responsive opt-in list is to continually
provide quality information which gives your subscribers
results. If you are the person who absolutely despises writing
and would prefer another option, you can go to ghostwriter and
hire a freelance writer to draft up a set of emails for you to
use. The ghostwriting service is very affordable and a great
solution for those of you pressed with time.
I recommend having one primary full set of follow-up emails
focused on a particular subject. For instance you might have an
email campaign 'Home Business Tips' which sends an email a week
and covers many different facets of home business promotion.
This primary email campaign will be used in conjunction with
another technique to attract the most new subscribers.
One of the most effective list building techniques is to make
special 5 day email courses which addresses particular issues
and then have that autoresponder courses loop into your primary
autoresponder campaign. For instance you might have a 5 day
course "5 Methods to increase your Opt-in subscribers" and
every day you would send an email with one of the methods
explained in detail. After the 5th day you would have an email
telling the subscriber that they have been automatically
entered into your "Home Business Tips" ezine. Be sure to let
them know how to unsubscribe in case they are not interested,
otherwise no response would imply that they are interested in
receiving more information from you.
Now that you know how the back-end works we need to shift our
focus on the front end, otherwise known as the 'Squeeze Page'
or 'Splash Page'. This is the place where you send people with
the promise of something, weather it just be the information
within the email campaign, free software or some popular
e-book. Whatever the enticement is you need a good 'Squeeze
Page' to convince the visitor to give you his or her email
address in exchange for the enticement.
A squeeze page design consist of 7 major components:
1. The question - this is where you ask the question that your
5 day course will answer.
2. The statement - this is where you state what the email
course will do for them, in BIG RED LETTERS deliver the results
of following your direction.
3. The Picture - this is where you gain the trust of your
visitors, a picture is worth a thousand words and having your
picture on your squeeze page will increase your chances of them
opting in by almost %80. You should post a nice headshot of
yourself with your signature right next to it. You should also
type your name, profession and website next to the signature.
4. The List - this is where you list the benefits of your
ecourse and the free stuff you are giving away. You might use
bullets where you describe the free materials and maybe tell
the visitor what they are worth in dollars. Be sure to bring
attention to your action words and keywords by increasing the
size and or changing the color (red works well).
5. The directions - here is where you tell the visitor what to
do. Tell them how to fill in the form and state exactly what
they will get by filling out he form.
6. The form - this is the form that will actually take their
information and submit it to your autoresponder. Generally
speaking the autoresponder you use will have a place where you
can go get this form to place within the HTML of your website.
See "Website Design Section" for more help on this subject.
7. The disclaimer - this is where you promise not to sell or
give away the persons email address under no circumstance.
8. The testimonial (optional)- this is where you can post a
customers testimonial about your email course and or your
character and business practices.
Now that you have finished all of the setup your done, all
that's left is getting people to your squeeze page. This can
accomplish this by using direct email campaigns, solo ads,
classifieds, traffic exchange programs, forums and many other
techniques.
About The Author: Adam Beazley
http://www.Plug-
learn more ways to drive more people to your splash page and
website signup for my "Home Business Traffic & Promotion
Strategies" email series here:
http://www.Plug-
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http://www.isnare.
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