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Article Title: Five (5) Major Pitfalls Of Ad Copywriting And
What You Can Do To Avoid Them
Author: Carla Lendor
Word Count: 556
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For all of us involved in advertising the challenge of
producing that one piece of copywriting magic that sends our
sales soaring is never far from our minds. Face it, copywriting
is not all about aesthetically pleasing language, it is about
sales. The most aesthetically pleasing copywriting is not
necessarily the most persuasive that will produce the greatest
sales. More often than not, simple language is what produces
the most sales. This, in no way implies that you should abandon
your artistic abilities when writing your ad copy.
Great copywriting demands discipline, imagination, creativity
and hard work. You will not become a great copywriter
overnight. Even for the best of us, it takes time to master
the skill of ad copywriting. With hard work, dedication and
purpose you will be able to acquire the techniques that will
have you producing great ad copy.
In this article you will learn about the pitfalls you must
avoid if you wish to improve your ad copy:
Wrong or Misleading Information
There is nothing worse than an ad copy that misrepresents it
products or services. The only person it hurts is you. Yes, you
make a few quick bucks but misleading information will
eventually destroy your credibility.
Solution: Thoroughly check the facts of your copy before
submitting it.
No call to action
Many times we are guity of producing great ad copy be omit the
call to action. You must tell your readers exactly you expect
of them, whether to sign up to your mailing list or buy your
product. The call for action is what turns visitors into
customers.
Solution: State precisely what action you want from your
readers
Sexist language
Sexist or gender specific language can be offensive to people
and will only serve to alienate your readers.
Solution: Use gender-neutral phrases. Use of plurals is also
recommended.
Alienation of Readers
Your audience should always be the primary focus of copywriting
and thus your writing style should reflect that of your
audience. Unnecessary words and phrases will confuse your
audience and take the punch out of your ad copy.
Solution: Avoid the use of technical jargon. Simplicity is the
key to effective communication. Make sure your copy is concise.
Don't speak over the heads of your readers or try to impress
them with words and phrases they do not understand.
Emotionless Language
Emotion is the central nervous system of copywriting. People
buy on emotion not words. Bland copy does not appeal to the
emotion of your readers. To write emotionally charged copy that
creates an attachment between your readers and products you
must first understand your customers needs, moods, personality
and desires.
Solution: You must try to understand what motivates them into
buying your product. Get to know your customers and understand
what motivates them into buying your product. Appeal to the
emotions of your readers. Emphasise with your customers.
If you keep those tips in mind when preparing your ad copy, you
will see significant improvements in your copywriting.
About The Author: Carla Lendor is a Small Business Strategist.
Visit http://www.patantco
http://www.jewelsin
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