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Article Title: Ever Changing Fundamental Rules Of Marketing
Author: Robert Michael
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There are perhaps only a few fundamental rules of marketing.
One of them is that marketing will always change. The
phenomenon is by its nature and evolving, ever-changing one, as
marketing is primarily a reaction to consumer activity.
Marketing began in classic forms, but moves readily to new
formats to attract the necessary attention of the consumer.
It stands to reason, then, that as the internet moves a lot of
human activity onto a screen-based venue, marketing has shifted
rapidly to focus on the web as the newest theatre for new sales.
Marketing has hit the web hard and shows no signs of abandoning
this lucrative front. In response to this, some recent trends
involve the use of new software to target the audience via the
screens of their personal computers.
Common forms of web marketing consist of things like ad banners
and pop-ups that project themselves into the web user's vision;
there are also the prevalent 'cookies' that lodge themselves in
the user's hard drive to both propel the company's name into the
drive and to collect information on customers based on web use.
These have proven their effectiveness; however, software
providers are still innovating.
In many cases, software providers attract marketers with tools
that focus on regular web sales. Webmasters can use
pre-packaged software to improve their own sites. One such item
is the VIPCART and similar software that allows businesses to
create their own
'shopping carts' without using HTML or web coding. Shopping
carts are a popular way for consumers to buy online using their
credit cards numbers, and despite fraud concerns, shoppers are
doing this in droves.
Marketers can also use a package called SEO DETECTIVE to
compare their web sites with the web sites of competitors. The
advantage of this is that the data collected can be used to
gain an 'edge' in terms of the most effective web site possible
for a given product. Leaders of the field in web site
maintenance will attract a vanguard of online sales.
Also, software firms have tried to reform the annoying 'pop'up
ads based on consumer feedback. Pop-ups were criticized for
slowing down computers and aggressively funneling ads into the
user's view, blocking the sites that users were looking for.
Software packages like 'POP-IN GENERATOR try to address that
with more 'user-friendly ad formats.
These and a wide variety of other software tools make marketing
easier and more effective for twenty-first century marketers to
find their target audience and to promote products over the
web. The online marketing phenomenon won't go away, it will
only get more and more competitive with time. It pays to
research ways in which marketing channels its strategies
through the web.
About The Author: Robert Michael is a writer for Faa Marketing
which is an excellent place to find marketing links, resources
and articles. For more information go to:
http://www.faamarke
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For more free-reprint articles by Robert Michael please visit:
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