ArticleBlaster Buying Leads On-Line: The Cheap And Easy Way To Success

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Please consider this free-reprint article written by:
Robert Michael

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Article Title: Buying Leads On-Line: The Cheap And Easy Way To
Success
Author: Robert Michael
Word Count: 508
Article URL: http://www.isnare.com/?aid=73337&ca=Marketing
Format: 64cpl
Author's Email Address: article.submissions[at]gmail.com
(replace [at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=73337

================== ARTICLE START ==================
As a debt consolidator, mortgage/insurance provider or
creditor, you rely on leads databases for e-mail and
telemarketing campaigns as a cornerstone of your business�
success. These leads generate new clients and directly affect
your ability to meet the bottom line.

The Internet can be a great way to find new leads, particularly
in the fields of debt consolidation and credit provision.
Performing a web search for terms like �debt leads,� �mortgage
leads� or �bankruptcy leads� yields thousands of results. Most
of these searches lead to the websites of leads providers who
specialize in these areas. From these sites, you can request
quotes or even order leads databases directly.

Leads providers obtain their leads from a variety of sources.
Some are individuals who have filled out web forms or sent
e-mail requests for information on services like debt
consolidation and borrowing. These leads are pre-qualified and
are looking for service providers.

Other leads are obtained from documentation on individuals who
have already filed for bankruptcy. These leads are looking for
creditors and mortgage providers willing to lend them money to
make a new start financially. These types of leads are ideal
for companies looking to expand their client lists.

The type of information you want from your leads databases is
unique to your individual business and marketing campaign
needs. Some leads providers only provide certain contact
information. If you are focused specifically on telemarketing
or e-mail marketing campaigns, even leads providers with
limited contact information can meet your needs.

Other leads providers offer comprehensive information on leads,
including name, e-mail address, phone, fax and mailing address.
How much information you want on leads is sometimes
proportional to how much leads providers charge.

Before you spend money on leads, you want to make sure they
will be an effective tool for your business that will produce
results. It is usually best to look for leads providers that
offer pre-qualified leads. This means the company has already
proven the lead has a certain level of interest in your
services, and is not �cold.�

For example, if a debt consolidator leads provider is offering
you pre-qualified leads, this likely means that the leads on
their lists have already requested debts consolidation advice
or have initiated consolidation proceedings. Pre-qualified
leads lists are more likely to be interested in your services
and less likely to elicit the familiar response �no thanks, not
interested.�

If you find a leads provider who seems to have what you�re
looking for, it�s always a good idea to research the company.
Find out who else has purchased leads lists from them and
whether they were satisfied with the provider�s leads. You may
also request a demo or sample from the leads provider so you
can �test the waters� and make sure you want what they are
selling. After all, buying leads is just a waste of money
unless they help you sell your services and build you client
lists.

About The Author: Robert Michael is a writer for Ang Leads
which is an excellent place to find leads links, resources and
articles. For more information go to: http://www.angleads.com

Please use the HTML version of this article at:
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For more free-reprint articles by Robert Michael please visit:
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