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Lucy Bartlett
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Article Title: Advertising
Author: Lucy Bartlett
Word Count: 468
Article URL: http://www.isnare.com/?aid=79716&ca=Marketing
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Commercial promotion of services, ideas, companies and goods is
known as advertising, which plays a very prominent role in
business. Advertising is carried out through various media.
�Word of mouth� used to be the common form of advertising in
ancient times. During the fifteenth and sixteenth century, when
the printing industry was properly developed, handbills were
included as a medium of advertising. In England, during the
seventeenth century, newspapers started carrying advertisement
for products.
The medicines for diseased Europe and the increasing numbers of
affordable books were the two products extensively advertised
during this period. The content regulation for advertisements
came into vogue due the problem of �quacks� using the new
marketing method. For more info visit
http://www.advertisingresourceonline.info
During the nineteenth century, classified advertisements become
very popular in the United States. They filled the pages of
newspapers promoting various goods. The success of this method
lead into another form of advertisement known as catalogues.
The first advertisement agency was established in Philadelphia
during 1843.
Tempting the consumers with advertisements, which carried their
messages with shine using modern and scientific approach, came
into effect in 1960s.
The advent of cable television and MTV in the 1980s and 90s,
saw the introduction of music videos to promote goods using
consumer tunes. Subsequent developments lead to exclusive
channels such as Home shopping network and Shop TV exclusively
for advertisements.
The �dot com� in 1990s saw another new channel for
advertisement in the form of Internet. This was further fine
tuned by search engines such as Google, which revolutinised the
business by using unobtrusive advertisements, which are relevant
to the context of the text displayed in the screen.
To highlight and promote non-commercial issues such as energy
conservation, AIDs, ideology, religion and deforestation are
carried out through public service advertising.
Media for commercial advertisements include billboards, wall
paintings, flyers, television, film and radio advertisements,
skywriting, popups and banners in web pages, newspapers, and
bus stop bunches.
Placing a product in television serials, films and sports
arenas are known as covert advertisements.
The TV networks charge a very high rate for commercial prime
time advertisement since it is considered as one of the most
effective formats of advertisement for mass-marketing products.
Another recent phenomenon is advertisements sent through
emails. Spam is a new word coined for unsolicited bulk email
advertising. How effective this form of advertisement is left
to every email users guess because most of these emails are
detected by the service providers as junk and stored
separately.
With different claims made in different contexts, the impact of
advertising is a subject for debate.
About The Author: Lucy Bartlett is a proud contributing author.
Find more articles at http://mindbodyandsoulportal.info/ For
more info visit http://advertisingresourceonline.info/ or
http://advertisingresourceonline.info/website-marketing.htm
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