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Article Title: 6 Ways You Can Advertise Your New Business
Author: Adam Masterson
Word Count: 554
Article URL: http://www.isnare.
Format: 64cpl
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Advertising is an essential part of your overall marketing.
Without reaching out to new customers you are limiting your
potential market. The best marketing is creative and innovative
- something that will make your customers remember your name
and, thus, think of you again when they require your products
or services. Also, as you might expect, advertising is
expensive. You have to be absoultely sure that you will get a
return on your investment (ROI) from the advertising you are
paying for, or at least that some objectives are being met.
1. Newspaper Advertising
One of the most inexpensive forms of advertising is an ad in
the local paper. With even a small advertisement, you can reach
a large number of people. If the paper caters to a particular
geographic region you can further target your advertising just
to that region. The larger the ad, the more expensive it
becomes. Most people respond to a small colurful ad rather than
a full-page black and white ad.
2. Mailbox Stuffing
By investing in newspaper advertising or television advertising
one must assume that the advertisement only reaches a segment of
the total population. After all, not everyone watches television
or reads the paper. To get the largest slice of the pie that you
can, go directly to your population and fill their mailboxes
with your advertisements or offers.
3. Offer Brochures
A brochure can explain much more about your company, products
or services than a single newspaper ad. If your customers need
detailed information in order to choose your business over your
competition, consider using a brochure. It's good to have
brochures handy at trade shows or stocked at the reception desk
of your business.
4. Yellow Pages
Still one of the oldest ways of finding businesses is the
yellow page directory. Every person with a telephone has a copy
of their local phone book with business Yellow Pages.
Directories are one of the most widely used forms of
advertising. The telephone company advertising staff will give
you help in designing an ad that will present your business in
an effective manner. Be aware that directories are published at
various times of the year. Call the phone company to determine
the publication deadlines. A home-based business may wish to
omit the address from the ad. Phone calls can be screened and
clients can be scheduled so the neighborhood is not disrupted
by an increased flow of traffic.
5. Business Cards
Another inexpensive way to communicate with your customers are
business cards. Always keep a few handy to give out during
shows, at meetings, and after a job well done. Think of it as a
miniature billboard for your business. It needs to contain
essential information such as the name of your business, your
name, and essential contact information such as, at the very
minimum, your address and phone number. Many people like to add
a slogan or logo to their card as well.
6. Others
Pens, keychains, balloons, t-shirts, you name it. These are
marketing materials that fall under this category. Usually
inexpensive promotional gimmicks, most people find that useful
items like pens are more effective than items with no purpose
other than to carry your logo (ex. balloons).
About The Author: For more great advertising related articles
and resources check out http://weknowbrochu
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