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Please consider this free-reprint article written by:
Diana Ratliff
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Article Title: Sorry, But I'm Throwing Away Your Business Card
Author: Diana Ratliff
Word Count: 605
Article URL: http://www.isnare.com/?aid=61940&ca=Marketing
Format: 64cpl
Author's Email Address: biztips[at]gmail.com (replace [at] with
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Easy Publish Tool: http://www.isnare.com/html.php?aid=61940
================== ARTICLE START ==================
Hey, there�s a business card on my desk� better follow up on
it.
Hmmm, should I address you as Sir or Ma�am?
I see from the card that your name is Pat Smith. But is that
Patricia or Patrick? I�m afraid I don�t know how to ask for
you, and I�d really hate to look foolish and ask for �Ms." Pat
Smith if it�s supposed to be �Mr." Pat Smith� and I don�t see
any kind of photo on your business card, which would help.
Bet you expected me to remember you, didn�t you? I know, I
know, my memory isn�t what it used to be.
But look, I got this card yesterday. I think; don�t know for
sure, I was busy. I do remember that it was with a pile of
other business cards on my desk.
You see, I forgot it was my boss�s birthday, so I had to go get
her cake, and I�m afraid I didn�t have time to file your
business card when I got back to the office. I�m sure it was
important, which is why I might just send you an email�
Except I�m not sure if I got your email address right. I can�t
quite make it out.
Did you print these business cards yourself? Surely no
professional printer would allow you to cram all that text onto
one single card, especially that line where you capitalized
something in a script font. Maybe if I put my glasses on� nope.
Now where are those magnifying glasses when you need them?
And is that a period on your card, or some kind of dirt or
smudge? Well, it brushed off, guess it was a poppy seed or
something.
Anyway, it doesn�t look as if you had your business card in a
case � I know how easy it is to just tuck a few cards into your
purse, but I�ll bet this one was in there a while. It�s kind of
crumpled along the edges, too.
And now that I come to think of it, I�m not really sure what
you do, either. You�re a consultant, right? That�s what the
title says, right after your name. What kind of consultant?
Sorry if I appear dense. I see your company name is �Midwest
Consulting Group� but I�m afraid that doesn�t jog my memory a
bit. There�s no slogan, no tagline, no logo, nothing that would
give me a clue as to what your company actually does or what
line of work you�re in. Our company deals with lots of
different vendors and different industries � I couldn�t begin
to guess which one you might be affiliated with.
I really don�t want to ignore you, or lose your business (if
you were a potential customer.) I have this nagging feeling
that your business card is important � hey, maybe you wrote
something on the back! Let me turn it over.
Darn. Just a blank back.
Well, let�s sum this up. I don�t remember who you are or what
you do. I�m not sure if I have your contact information right
since I can�t read it, and I don�t even remember if you�re a
man or a woman.
Sorry, whoever you are, but I�m throwing YOUR business card
away!
About The Author: Business card expert Diana Ratliff shows you
how to create business cards that are kept, remembered, and
used by your prospects! Visit
http://www.bizbooklets.com/checklist.html for a free business
card checklist, today!
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=61940
================== ARTICLE END ==================
For more free-reprint articles by Diana Ratliff please visit:
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