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Article Title: The Art Of Free Event Advertising?
Author: My Booking Manager
Word Count: 615
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Jo knew that events could be advertised in the Trade Magazines
linked to her company's line of business but, as a newcomer to
event organization, with a non-existent advertising budget and
with no marketing expert at her elbow; where should she begin?
Some of the best advertising you can get is editorial written
about your event or your company. Print media like trade
journals, magazines and newspapers are often looking to fill
their pages and you may have noticed that articles about
companies and their activities are often surrounded by
advertising for related businesses. Most print media is paid
for by the advertising, so this type of article has benefits
both ways. If the topic of your workshop or roadshow is a
controversial, exciting or popular subject, it is more likely
that an article about it will be printed however you have
little control over the timing. The article might be included
in any month and will be driven more by space than by your
deadline.
To get an article printed, all you might have to do is lift the
telephone and talk to the editorial staff of your chosen
publications. If you are a persuasive person they may send
someone to interview you and your colleagues. They will then
write the article without further reference and the next you
will see is the printed word.
Press Releases
You may be in the position where you need to contact a large
number of publications to let them know about your event, you
may also want to get noticed by current affairs or business
programs on television and radio. To ensure consistency and as
much accuracy as possible, it is worth producing a Press
Release that explains what the event is all about, who it is
aimed at and all of the details about venue and timing.
A press release should be produced in a certain way. It ought
to be written in the third person (he, she, it and they), it
should have an introductory paragraph that more or less tells
the whole story, it must not extend to much more than a single
page and, where possible, include quotes from specific people.
Make sure the people are happy to be quoted in print and try,
where possible, to use unambiguous wording to avoid
embarrassment. The release should finish with the contact
details of the person to be approached if further information
is needed.
A good journalist can produce a 750 word article from a well
written press release without any reference back to the
company. Some trade publications devote several pages to
listings of industry specific events. Your press release will,
at least, improve your chances of being included in those
lists.
Producing a press release and Emailing or posting it is only
the beginning of your promotional activity. Follow up with as
many phone calls as you can program in to get your story to the
top of the pile as often as possible.
Jo was amazed at how easy it was to compile a press release by
getting ideas from everyone involved in the event. She pulled
them together in one document and circulated copies to every
relevant magazine, paper and even local radio. The response was
surprising; local and national newspapers picked up the story,
one television production company has even signed them up for a
documentary show. Starting from a situation where Jo thought no
sane person would be interested in their event, the publicity
seemed to take on a life of its own and they were soon booking
repeat sessions to meet the demand.
About The Author: Published by My Booking Manager. A
convenient, professional, time saving & cost effective way to
accept registrations, bookings & payments for your next
seminar, workshop, trade display or membership event Obtain
your FREE report "20 Steps To Running Successful Seminars
Roadshows Workshops And Events Report" at
http://mybookingman
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