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Please consider this free-reprint article written by:
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Article Title: Attorney Marketing � Boosting Revenues With No
Added Costs
Author: Henry Harlow
Word Count: 846
Article URL: http://www.isnare.com/?aid=62782&ca=Marketing
Format: 64cpl
Author's Email Address: henryharlow[at]cfl.rr.com (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=62782
================== ARTICLE START ==================
Attorney marketing can encompass a number of areas. You might
have a media campaign; direct mail, educational marketing, PR,
Internet or you might focus your legal marketing on building a
referral network. Whatever your attorney marketing approaches,
you can focus, assure and enhance your positive results with an
effective weekly planning meeting and appropriate delegation.
If you start out attorney marketing without any sort of
direction or plan, it is also likely you will be wasting money,
right? In target shooting it is �ready, aim, and then fire � so
too with attorney marketing. Well, the trick is to continue
this thinking throughout the marketing life of your firm. The
need for focused lawyer marketing does not run out like a
warranty. The marketplace, strengths, weaknesses, opportunities
and threats of your circumstances change over time and so should
your legal marketing stance.
How To Do An Effective Weekly Planning Meeting:
Each week, it is imperative that you sit down with yourself and
some paper and get focused on your lawyer marketing. This is
your time to think about the practice and where it is going, to
consider your mission and goals and what you can do to make them
real, and to take a good look at the status of your attorney
marketing.
The meeting itself should be scheduled on your calendar as at
least a thirty-minute block of time. You should have no
interruptions and be able to hold the meeting each Friday
towards the end of the day or perhaps early Monday morning. Out
of this meeting, you will come up with a fully prioritized to do
list as well as a clearer picture of where the practice stands
and what you need to do to meet the long term goals of the
firm, in your personal life, and in attorney marketing.
How to Make/Prioritize Your Empowering List:
For the first part of your meeting pull out your firm mission
and 1, 5, 10-year goals (if you have them � if not do make
them) and review them. Next put something on your �weekly to do
list� that will further at least one of your firm one year goals
(you can put more of course). Next, put down the items of all
types that must (or it would be best if completed) get done
during the upcoming week. Now, for each task, you need to rank
it using the letters A, B, and C. To do this ranking A =
important and must be done by a lawyer; B = less important and
does not require a lawyer (although you personally might have
to do it); C = not very important and does not require a lawyer
(although you personally might have to do it).
Next, among the A�s, rank each item with either a 1, 2, or 3.
The items marked with a 1 must be done within two days. The
items marked with a 2 must be done in three to five days, and
the items marked with a 3 can wait until next week if
necessary. Do the same with the Bs and Cs.
For example, if you have some attorney marketing task that
needs to be done by Monday, then you would mark it an A1. If
you have a client that needs specific information from their
file by Friday, you would probably mark it a B2 and delegate
that to a paralegal. If you have a doctor's appointment on
Friday it would also be a C2 since it does not require a lawyer
but you need to do it although you could reschedule it if
necessary.
Delegating Tasks:
Delegate any tasks that are B or C level of importance if you
possibly can. If you can�t delegate it ask yourself why? No
staff? Not enough staff? Not trained the staff? Staff not
effective? Fix these issues so you can delegate. Create a form
to use that you can give to each team member. Include the
following information for each task:
� Today�s date
� Due date for task
� What is to be done
� Who is responsible for this task
� Why the task is important
� How often to report to you on progress or status
� Further instructions
The goal here is to stop doing as many B and C tasks as you
possibly can. You make your money doing things lawyers do
(associate, partner and managing partner lawyer things) not
other things. This will free up your time to do more A tasks,
and you can attend to important matters like growing your
practice through attorney marketing. If you have associates now
you can do less technical work and do more legal marketing that
is the lifeblood of any practice.
You should always keep your marketing goals in mind as you
prioritize your list and delegate tasks. The success of your
attorney marketing will grow as the skill and effectiveness of
your managerial and entrepreneurial time and skills grow.
About The Author: Henry Harlow has individually coached well
over 500 attorneys on how to increase their revenues while they
reduce their work hours. Henry has over 40 years of marketing
experience. Henry�s website is a content rich site where you
can get now free and objective information on mastering all
aspects of law firm marketing. To learn more please visit:
http://www.Law-Firm-Marketing-Coach.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=62782
================== ARTICLE END ==================
For more free-reprint articles by Henry Harlow please visit:
http://www.isnare.com/?s=author&a=Henry+Harlow
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