ArticleBlaster Book Review � Guerrilla Marketing For Free

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Please consider this free-reprint article written by:
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Article Title: Book Review � Guerrilla Marketing For Free
Author: Adam McFarland
Word Count: 433
Article URL: http://www.isnare.com/?aid=60678&ca=Marketing
Format: 64cpl
Author's Email Address: ajm[at]sportslizard.com (replace [at]
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Easy Publish Tool: http://www.isnare.com/html.php?aid=60678

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Sure, advertising is easy if you�re Pepsi or Apple, but what if
you don�t have millions of dollars to throw at TV and print ads?
Any business owner out there looking to cut their marketing
budget should look no further than Guerrilla Marketing for FREE
� Dozens of No-Cost Tactics to Promote Your Business and
Energize Your Profits by Jay Conrad Levinson.

We�ve all heard examples of businesses that spend nothing on
marketing and yet never seem to be lacking in customers (Krispy
Kreme Doughnuts comes to mind), but how do they do it? On the
first page of the book Levinson lets you know that it is
possible to grow a business without spending a dollar on
marketing, but that it takes a lot of energy and time. Each of
the simple tactics the book discusses (there are 100) are
deceptively simple and, according to Levinson, have proven
track records.

All that you need to get started is a telephone, a computer, a
printer, business cards, and access to the internet. After that
you will not spend another dollar. Techniques range from the
relatively obvious, such as �write a marketing plan� and �have
a website�, to not-so-obvious things such as �establish a
referral program� and �get involved in your community.�

Many of the tactics involve giving to receive. In addition to
doing volunteer work in your community, Levinson suggests
joining local networking groups, giving away your product for
free to non-profit organizations and schools, and doing free
presentations on your area of expertise to local organizations.
Levinson�s tactics will not just help improve your bottom line,
they�ll help you become a more altruistic entrepreneur.

If there�s one downside to the book, it�s that some of the
techniques involving computers are outdated. For example,
Levinson suggests advertising on free online classified sites.
That may have worked years ago, but these days those sites are
covered in spam and I doubt that any business would gain
anything from listing on them. The book was written in 2003, so
most of the techniques are still pretty valuable, but there�s
just a few that stand out as infeasible in 2006.

When reading Guerrilla Marketing for FREE by Jay Conrad
Levinson, I found myself constantly putting it down and jotting
down ideas that could help supercharge my business. Levinson
truly invokes your creative juices. And the best part is that
all of the techniques cost you NOTHING. This is a no-brainer
purchase for all entrepreneurs and small business owners.

About The Author: Adam McFarland owns iPrioritize
(http://www.iPrioritize.com) - Lists that can be edited at any
time from any place in the world. Email, print, check from your
mobile phone, subscribe via RSS, and share with others

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