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Please consider this free-reprint article written by:
Joyce Filbeck
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Article Title: People Who Need People - Find Your Niche
Author: Joyce Filbeck
Word Count: 509
Article URL: http://www.isnare.com/?aid=62931&ca=Marketing
Format: 64cpl
Author's Email Address: joycef1[at]earnonyourcomputer.com
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Easy Publish Tool: http://www.isnare.com/html.php?aid=62931
================== ARTICLE START ==================
We understand what it means when someone says, "Don't get your
cart before your horse," but often that's just what we do when
we're looking for a niche market. We find a product we want to
market and then we begin looking for folks to market to.
Instead, the first thing you must do is find a market; a group
of people you know something about. Or maybe it�s a group you
want to know something about. Either way, your niche is the
people and their needs, wants and desires.
Are you interested in cuddly little pets? Or do your interest
run more towards your not so cuddly pets; maybe reptiles. Do
you love cars? Maybe you have a Porsche passion. If you�re
single maybe you�re interested in dating or single parent
issues. In any case, your first mission is to find a group of
people you want to provide services and products for; that�s
your market.
Next, you must find out what they want. Look up forums, groups,
email lists and blogs for your market group and find out the
problems they face and the type products or services this
market is looking for. You should be a groupie; first to find
out what your customer wants and then later to publicize your
website. (For a list of the best Newsgroups, Forums, E-Mail
Lists and Blogs, check the authors resource box below.)
As you�re doing this, make a list of the different words they
use to describe the products and services they want. These will
be your �keywords� when you write your webpage. These are the
words your new potential clients will key into the search
engines to find the products you will be offering.
Then use a keyword tool such as the overture suggestion tool to
find out how many people are searching each month on keywords
your niche group was interested in. Find out if there is a
strong enough demand for products to this group.
And last but not least, it�s time to find a product. You know
what your group is looking for; you now understand their
problems. Go to Clickbank, Commission Junction or PayCotCom and
look for products to meet the needs of your group. Or better
yet, develop a product yourself.
Remember the most important factor in online marketing, or any
type marketing anywhere, is to help your customer. Now having
found your customers and their needs as you have, finding or
writing content for your website is a breeze. Those in your
market will flock to your site for your information; and then,
while they�re there, they�ll buy.
If you help enough other people get what they want; you�ll get
what you want. Build you business to help the people in your
particular niche and you�ll stand out from the crowd.
Marketing, whether it�s for a niche or the masses, is all about
people.
About The Author: Joyce Filbeck helps people start their own
Business, without all the expense. Visit
http://www.EarnOnYourComputer.com .For the best Newsgroups,
lists and blogs check out
http://www.EarnOnYourComputer.com/articles-nichemarketing1.html#groupies
.
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================== ARTICLE END ==================
For more free-reprint articles by Joyce Filbeck please visit:
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