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Article Title: How To Use Promotional Products To Market Your
Business And Delight Your Customers
Author: Matt Gray
Word Count: 461
Article URL: http://www.isnare.
Format: 64cpl
Author's Email Address: kevin[at]drnunley.
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Looking for a low-cost, attention-getting way to promote your
business? Do it with promotional products. Sometimes called
"advertising specialties,
key rings, caps, t-shirts, playing cards, license-plate frames,
flashlights, and more -- all with your company LOGO printed on
them.
People just love them, especially if you offer them for free.
Often your established customers will even BUY them, sometimes
at a price that creates a profit for you.
The variety and kinds of products you can have your name
printed on is incredible. As a promotional product specialist,
I can -- right now -- deliver more than 700,000 popular
promotional items, all with your name on them, ranging from
aprons to watches.
The beauty of promotional products is they are a super low-cost
billboard that stays with your prospect or customer for years at
a time. Every time the prospect uses the promotional placemat,
fan, or pen, they'll think of YOU. And everyone else who sees
that item will think of you, too.
In recent years, big companies who could easily afford all the
newspaper and TV advertising they want, have instead invested
millions in promotional products.
Why? They work! Promotional products work especially well to
market to those very powerful, but hard to reach individuals
like corporate bosses or teenagers. A teenager might turn her
nose up at your TV ad and never see your newspaper ad. But if a
friend she admires wears or uses your promotional product,
you're immediately cool.
The same principle works for corporate chieftains who are
impossible to reach on the phone and never answer their email.
Fed Ex him or her a luxury item for their home or office, and
you will get their attention.
Promotional items are also excellent for reinforcing your media
or online advertising. How do you get a prospect to remember
your ad for weeks, months, or even years? Give them a
promotional product that makes them think of you and your ad.
For added effect, choose promotional items that relate to your
business. A gym might giveaway a t-shirt. A tanning salon might
hand out sunglasses. Let your creativity and sense of fun be
your guide.
Keep in mind that promotional products aren't just for
marketing business names. They work equally well when they
focus on a specific product, product line, service, or idea.
Some of the most successful promotional products have worked to
promote political, religious, health, and community causes.
Click through a site or catalog that features a big selection
of promotional products. Think about your customers as you
browse. When you find yourself thinking "Oh - they would LOVE
this"... you've found your best promotional item.
About The Author: Matt Gray is founder of
http://www.MyLogoSo
of more than 700,000 popular items. Browse his huge selection
of promotional items, all at prices to fit your budget. Get
more ideas and free promotion tips at the site. Reach Matt at
info@MyLogoSource.
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