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Article Title: Product Placement Makes Events Memorable
Author: My Booking Manager
Word Count: 511
Article URL: http://www.isnare.com/?aid=61477&ca=Marketing
Format: 64cpl
Author's Email Address: chrish[at]infotec.com.au (replace [at]
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Easy Publish Tool: http://www.isnare.com/html.php?aid=61477
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The CEO had just breezed through the office for his monthly
back-office visit. Stopping briefly at Charli's desk, he seemed
to be mesmerized by the pumpkin shaped stress ball that had been
sitting on Charli's printer since she came back from the
team-building seminar. The discussion soon turned to one about
the value of team-building and how the CEO had been considering
something similar for the senior managers.
�So, what was the name of the provider for your team building,
Charli?� the CEO asked.
�Umm, I think it's printed on the stress ball� observed a
relieved Charli.
Who can really predict the power of product placement? If human
nature follows its course, delegates on a workshop or seminar
will return to their desk, file the event paperwork under �N�
for �Never read again� and carry on with their normal lives.
However, give them a gizmo, wotsit or doodah that has your logo
branded on it and has some marginal functionality, they may well
end up putting it on their desk or, if it's clothing, wearing
it. This form of advertising is not just the domain of Coca
Cola and Nike, it can be applied to any brand.
The range of products to brand with your logo is enormous and
includes everything from the ubiquitous coffee mugs, pens,
mouse mats and memo holders to more expensive conference
folders, USB flash memory keyrings, umbrellas and golfing
jackets. Prices range from a few cents to $20 or $30 per item
plus a setup cost which can be from $30 to $100 depending on
the sophistication of the branding, so most budgets can handle
some sort of promotional gift. Allow a month or more to have
your gifts branded. Some simpler items with single color
branding can be turned round inside a week; however it is
always better to have time to check the quality.
Designing conversation pieces
Seminars, workshops and roadshows are prime candidates for
cross-marketing your entire range of products and services.
Where they are being used for in-company training, workshops
can act as a vehicle for communicating company policy on a wide
range of issues.
When your delegates arrive, when they break for coffee or break
for lunch, there will always be some who may find small-talk and
conversation difficult. Providing them with a combination of
information leaflets, exhibition boards and perhaps an endless
loop presentation on a small screen monitor may not only keep
them occupied. This background activity could lead to
additional sales, better communication and also act as a
stimulus for conversation.
Although Charli had not consciously absorbed all of the
information presented as a side-show at the seminar she
attended, she was amazed just how much she had taken in at the
subliminal level. For example, she was able to recall that
there had been some mention of custom-designed seminars for
senior teams and that the training company specialized in
outdoor challenges for not-so-fit executives; managing to
mention this without glancing at the CEO's rather generous
waistline.
About The Author: Published by My Booking Manager. A
convenient, professional, time saving and cost effective way to
accept registrations, bookings and payments for your next
seminar, workshop, trade display or membership event Obtain
your FREE report "20 Steps To Running Successful Seminars
Roadshows Workshops And Events Report" at
http://mybookingmanager.com
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