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Please consider this free-reprint article written by:
James Brausch
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Article Title: Basic Internet Marketing 101
Author: James Brausch
Word Count: 1137
Article URL: http://www.isnare.com/?aid=63338&ca=Marketing
Format: 64cpl
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================== ARTICLE START ==================
To have a successful Internet business, you need only three
things:
1. Product
2. Copywriting
3. Traffic
It really is that simple. If you have those three things�
competently performed, you will have a succesful, profitable
Internet business. Let�s talk about competency in each of those
three areas and how you can quickly master each one.
Product
You need a product that people want. Don�t fall in love with a
product just because you think it�s cool. I�ll go into details
in a future article, but I look at two things to determine if a
product is wanted enough for me to sell it:
1. Are there people searching for that product (I use the
Overture tool)
2. Are fellow marketers willing to pay a significant amount of
money for traffic for that search term because people are
buying (I also use the Overture tool).
I multiply those two numbers. If the result is higher than the
result for the product �air guns�, I�m willing to get into that
market. Why �air guns�? It was simply my first profitable
product. Can products that score lower than �air guns� be
profitable? I�m sure they can, but there are enough markets
that score higher than �air guns�, I�m not willing to chance
it.
BTW, don�t get too hung up on the product. It is the least
important of the three items. Copywriting and traffic are
infinitely more important to your business. Don�t spend two
years developing a product. There are already thousands of
products available on the Internet that you can market and earn
a percentage as an affiliate. Choosing your product should take
no longer than a half an hour, not two years. You can run the
numbers for 6-10 product ideas in less than half an hour and
make your decision. Then start concentrating on what really
matters� which is�
Copywriting
Now you need to describe your product. You will do this in many
ways. You will create a sales page on a web-site that will
describe the product and try to sell it. You will write small
text ads to run on PPC search engines. You will write similar
one and two line descriptions to enter into affiliate networks.
You will write articles and resource boxes for those articles.
You may even write a signature line for use on forums.
The point is that copywriting is what conveys the message about
your product. It is simply some words. You can sometimes uses
pictures and videos, but it is generally the words that
actually do the selling. Don�t forget that you are in the
business of words.
How do you decide what words to use? You have three choices if
you are a beginner:
1. Hire a high priced copywriter. Generally you will want to
pay $5,000-$10,000 per sales page for a decent copywriter. Drop
me a note if you want referrals. I know two of the best.
2. Use copywriting software that scores words. I recommend
Glyphius which you can read more about at Glyphius.com. It
scores your prospective ad copy against a massive database of
profitable ads. You can simply make up some copy and click the
score button. Then change it and click the score button again.
Pick the highest scoring text after you have worked with it for
awhile. You�ll have copy that the pros will envy and more
importantly� copy that will convert that traffic into
customers.
3. Fail for a long time while you are learning. Don�t laugh.
Most Internet marketers choose this path. If you are persisent
enough, you will learn what works and what doesn�t.
Traffic
Once you have copy that sells, you need to get people to see
it. We call that �traffic� on the Internet.
There are dozens of ways to get traffic on the Internet. Let me
focus on two ways that I recommend to beginners because both are
free (well; there is a small one-time cost to get started, but
you don�t pay for each visitor like some other sources).
1. Search Engine Optimization - get free traffic from the
search engines by being ranked high for the search terms
associated with your product.
2. Article Submission - get recognition and links to your site
by writing and submitting articles.
Let�s talk about Search Engine Optimization first. First of
all, DO NOT waste weeks and months of your life listening to
the lemmings on the SEO forums. In my experience, they are just
the blind leading the blind. There are three factors to search
engine optimization you should focus on:
a) Your domain and URLs
b) On page optimization
c) Links to your site
For the first, I recommend you choose your domain and URL
structure using Nemeas. You can read about it at Nemeas.com. It
is very simple to use and is also based on a massive statistical
analysis of the leading search engine. You simply score
prospective domains and URLs and select the highest scoring
one.
I don�t recommend any on page optimization unless you are
creating free content sites to feed traffic to your sales page.
Instead, optimize your sales page for selling with Glyphius and
don�t worry about the on page search engine factors.
For getting inbound links to your site, I recommend article
submission. I recommend that you use Artemis Pro. You can read
more about it at ArtemisPro.com. It gives you a boost above any
other currently available article submission tool because it
submits a unique article to each publisher. That boost can
amount to an 1875% increase in effectiveness given the same
amount of time invested.
At the end of each article, you should have a resource box with
a link back to the site with your sales page. That resource box
should be optimized with Glyphius.
That�s it. Running a successful, profitable Internet business
is really just that simple. It�s just choosing the right
product, choosing the right words for your copywriting and
choosing the best way to get traffic to your sales page.
Please visit my blog often at www.JamesBrausch.com for further
lessons on the simplicity of Internet marketing. I�ll post
regular lessons there. Every entry on my blog is categorized
into three topic areas: Product, Copywriting and Traffic. Just
choose one of the topics to find out more information about
that area of running a successful Internet business.
Here�s to your success!
About The Author: James D. Brausch is the creator of Artemis
Pro article marketing software, Glyphius copywriting software
and several other acclaimed Internet marketing tools. Check
out: http://www.JamesBrausch.com/art/
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