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Article Title:
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9 Extremely Easy Ways to Make Your Indie Record Label's Sales SIZZLE!
Article Description:
====================
Today, record labels that have consistently been successful face
a serious challenge in maintaining the value of their brand name.
Your reputation is everything in this business. You cannot become
complacent. I have developed ten ways to help you improve your
Indie record label company so that you will not become a "has
been".
Additional Article Information:
===============================
746 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-06-14 10:36:00
Written By: Ty Cohen
Copyright: 2006
Contact Email: mailto:Ty@PlatinumMillennium.com
For more free-reprint articles by Ty Cohen, please visit:
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9 Extremely Easy Ways to Make Your Indie Record Label's Sales SIZZLE!
Copyright � 2006 Ty Cohen
The Ultimate Record Label
http://www.theultimaterecordlabel.com/landing_page.htm
Today, record labels that have consistently been successful face
a serious challenge in maintaining the value of their brand name.
Your reputation is everything in this business. You cannot become
complacent. I have developed ten ways to help you improve your
Indie record label company so that you will not become a "has
been". Before I begin, it is important that you stop and think
what is your company's reputation today, how do other's
perceive it and where do you see a need for improvement.
My first suggestion on improving your indie record label is to
stay in touch to its grassroots. It is very important to maintain
your strong ties with independent retail, clubs, record pools and
small market radio stations. Loosing touch with these
organizations will cause your company to loose its fundamental
structure.
Secondly, it is important to effectively utilize independent
marketing and promotions. Labels will need to hire independents
on occasion. Make sure to maximize the potential of the in house
staff. For example, if you notice that your budget for
independent services has gotten out of control, consider
rectifying internally to decrease the need. If you utilize
independents, understand your needs beforehand, to ensure that
they will be effectively and efficiently helping you to
accomplish your goals.
Make sure that your company is not releasing sub par material.
Producing sub par material causes problems with the retailers,
resulting in lower orders. It also pushes potential talent into
the hands of other labels. Once you are labeled as producing
substandard work, it is almost impossible to improve your
reputation. Remember, you only have one chance to make a good
first impression.
It is critical to have effective A&R. Strong catalog sales will
only sustain a record label for so long. Ineffective A&R places
the record label in a position to suffer severe fiscal damage if
the proper talent acquisitions do not occur. Conservative A&R
thinking, continuous signing of artist clones, and being
non-pursuant of production deals, label deals, and joint ventures
is not beneficial to your Indie record label. It is crucial to
stay onto of you're A&R.
Your Indie record label, in order to position itself above the
rest, needs to continuously create new trends. Due to the mass
penetration of imitation in our industry, trends have a short
life expectancy. The result is a lack of creativity in the
marketplace. Therefore, it is imperative that your company is on
the side of creating trends, rather than conforming to them.
One has to mention money when he/she is speaking of a business.
The two go hand in hand. Therefore, in order to continue your
company's growth, it is important to maximize the almighty
dollar. In other words, do not waste your money. Stay abreast on
your company's P.O.P and timely distribution of promotional
material. Also, know where your money is going and to whom. If
you have to hire an accountant of utilize various financial
software to help you manage your money. You cannot grow if you do
not have the means.
Stay informed of your target markets. Demographics may change. In
order to continue to be successful, it is important to learn
where the action is today, not where the action was yesterday.
The result is the difference between CD's that are most
critically acclaimed verses CD's that are most slept on. Again,
once you have a sleeper, you may as well be throwing your money
out the window as well as your reputation.
Not only is it important to stay on top of your target markets;
it is just as important to keep those making decisions within
your company (including yourself) to not be far removed from the
market. The result of you or your other executives being removed
from today's market will be a lack of growth for the company.
Since your company is based on music, it is important to retain
the artists you attract and sign. Do not make promises to artists
that you cannot keep. Ineffective promotion causes the reputation
of the artist to sink as well as your name being dragged in the
mud. In order to secure artist development, be honest, concise
and realistic to them. They will respect you in the long run.
My last tip on how to improve your Indie record label is to
continually learn about the music business. Never stop learning.
Always remain teachable and learn from your mistakes. Finally,
use common sense.
Have fun and good listening!
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Ty Cohen is the acclaimed author of over a dozen
best-selling music industry "How to" books and courses.
Grab a copy of Ty Cohen's latest book title by visiting
http://www.MusicBooksByTy.com and to learn more about
starting or turning your existing record label into
a world wide, profit pulling record label visit:
http://www.TheUltimateRecordLabel.com/landing_page.htm
Start A Record Label Today!
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