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Article Title: The Big Bang Publicity Campaign
Author: Anne Marie Baugh
Word Count: 724
Article URL: http://www.isnare.
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Famous is as famous does and the famous get known through
publicity. Yes, that's right, fame doesn't discover you, you
create it through strategic campaigning. What's more, the
techniques for increasing your exposure are not as difficult to
attain as you might think. A great publicity campaign starts
with courage, then planning, and lastly, it succeeds through
persistence. If you're not sure why you should seek fame,
consider fortune because the two go hand in hand.
Fame will bring your business into the forefront of your target
audience faster than any advertising campaign can hope to do. It
solidifies you as an expert and creates a deep, abiding
confidence in the consumer. It makes you a shining star with
infinite possibilities. So what are the steps you ask? Well
paste a gold star to your forehead and let's get started.
1. Press Releases:
Increase awareness through a press release. Yes, I know, press
releases have become quite the popular little tool around
cyberspace with releases being blasted hither and there, but
are they working? Probably not. Blasting your press release
will bring blasted little results. Instead, thoughtfully put
together a very dynamic one-page press release and target
publications that would be most interested in you and your
business. Don't drone out the details; make that press release
sing your praises. Then send it to a real live editor and
follow up with a phone call. In other words, let the press
release be the invitation to your follow up phone call. Begin
making connections with the media. Be polite, be excited, and
be patient.
2. Create A Press Kit:
A Press kit is basically an exaggerated press release turned
into a package. It's more complex, tells more about you and
your company, and is all pulled together into a nice neat
folder. Of all the questions I receive, first is, what is a
press kit? Simply, it is a folder of information about you or
your business. It should contain:
A. An Introduction Letter
B. One or Two Press Releases
C. A Fact Sheet
(This contains the facts about you or your business.)
D. Bio Sheet
(Which is a biography of you and your accomplishments.
E. Copies of Published Articles
F. Company Literature
G. A Business Card
Send your press kit when an editor, publisher, or producer
wants to know more about you.
3. Newsletters Offline.
Don't forget that a whole world exists offline. Locate
newsletters or smaller print publications offline and submit
articles. This can be a very dynamic way to increase your
exposure as well as add to your press kit. You can locate
newsletters in your subject area by visiting the local
university library reference section. Ask for a directory of
trade newsletters and do your research. Once you have been
published, it's easier to step up to the larger publications.
Fame starts small and then snowballs onto itself.
4. Speak Up!
Yep, that's right. Start giving speeches on your area of
expertise. Start locally at civic clubs and local educational
programs. Then find the local talk radio shows and make your
case to the producer. It's surprising how many talk radio shows
are actively looking for new speakers. Once you have achieved
Talk Radio, the opportunities will start coming to you.
5. Publicity Pitches:
Put together several dynamic article ideas. Just the ideas, not
the actual article. This is called a Publicity Pitch. Take those
ideas and then pitch them to editors of targeted publications.
This can work very well as it saves Editors time and puts the
outline right into their hands. As a past Editor I know how
well this works. Editors love ideas, especially ideas that are
completely outlined and correct for their readership. This
means don't send pet article ideas to cooking magazines. Send
pet articles ideas to pet publications. Seems like a no
brainer, huh? But you'd be amazed at what editors see that
don't apply to their own publication.
Fame comes from planning and persistence. It has its
rejections, but if you can learn not to take it personally, it
will eventually work. Remember, once you start, keep going.
Once you stop, you have to start all over.
About The Author: Anne Marie Baugh is a noted publicist and
published author. She owns and operates Write-Promotion, an
online marketing and publicity firm that work hands-on with
businesses looking for promotional avenues to cyber-success!
Visit today at: http://www.write-
that will fit your budget and propel your business to success.
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