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Please consider this free-reprint article written by:
Dody Wicaksono
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Article Title: Software Promotion: Collaborate To Succeed
Author: Dody Wicaksono
Word Count: 631
Article URL: http://www.isnare.com/?aid=61496&ca=Marketing
Format: 64cpl
Author's Email Address: saya[at]heavyarms.net (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=61496
================== ARTICLE START ==================
Internet is a medium of collaboration. There are millions of
web pages, so one can easily get lost in the crowd. But there
is a system by which you can get noticed that is by
collaborating.
Link to succeed is the formula for promotion.
This section covers strategies which will manifold your
presence and ultimately your sales by creating an alliance with
other players.
1. LINK TO CHAIN AND CHAIN TO GAIN
Link to others and make a big chain. Another way to gain top
website ranking and popularity is to have a "resources" page on
your website or most as it is commonly called "Links" page.
Make a Visit to other websites that offer similar content and
make a request to their webmaster to Exchange Links. Now either
will have each other�s web link mentioned in their respective
LINKS section
This also boosts your website Search Engine popularity and
ranking. It will also show your website visitors you care
enough about them to provide other sources of online
information for them and many will view your efforts a
courtesy, further making YOUR website more valuable in content.
2. AFFILIATES TO SELL YOUR PRODUCTS
This is an effective marketing strategy.
Affiliates are people who will offer, promote and sell your
software on their websites for you in return for a small
commission for every sale. It is like having a big team of
salespersons�
They put your logo-link or banner on their site and when there
is a sale through their site, they get a percentage as
commission.
Here it�s a win-win situation for both as the value of their
site increases as they are putting a banner or a logo of an
established product and to you, your product is getting more
coverage.
Many of the more experienced affiliates have websites designed
to sell your product or with other similar ones upon their
sites. Most of the more experienced affiliates even have and
use numerous websites in order to maximize their commission
payout. The more sites they have with your product link on it
the more presence you get.
There is a wide range of affiliates and how they work at
promoting your product. All major players including include an
affiliate program with the service they provide and already
have an army of affiliates waiting to sell your product. If you
want to increase your sales manifold over what you alone can do
by yourself - consider having affiliates sell your product.
The logic is the more presence you have, the more you will be
the sale of your product
3. PARTNER WITH OTHER DEVELOPERS
Search around and find products that are similar to yours that
would compliment each other and make a request to the other
developer for a strategic alliance.
A relationship in which you can sell each others product in
conjunction with each other - you will be creating "bundle
software" packages at a slight discounted price. As done by all
Anti-virus firms bundling their softwares with firewall
developers and offering Internet Security Suits.
The pricing agreement has to be worked out. You sell your
product for $ 25. And the other sells their product for $ 25.
Both developers offer the same bundle on their websites for the
same price. With a software bundle, the user can be offered for
say $ 40. A discount of $ 10 for the user, while each of you
has given just $ 5 discount. But at the end of the day both
developers benefit from the sale. The customer and the
developers both gain. As a result your software gets more
exposure for more promotion.
About The Author: Dody Rachmat W. has been in forefront of web
based and desktop based software development. For the past 6
years, he has developed portal software, customer support
service helpdesk software, and internet tools for web
promotion. His software can be found at
http://www.nicecoder.com
Please use the HTML version of this article at:
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================== ARTICLE END ==================
For more free-reprint articles by Dody Wicaksono please visit:
http://www.isnare.com/?s=author&a=Dody+Wicaksono
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