Friday, June 09, 2006

ArticleBlaster Fax Advertising


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Please consider this free-reprint article written by:
Dave Conrad

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Article Title: Fax Advertising
Author: Dave Conrad
Word Count: 400
Article URL: http://www.isnare.com/?aid=58547&ca=Marketing
Format: 64cpl
Author's Email Address: sam[at]jatech.ca (replace [at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=58547

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To many people, fax advertising may seem like an archaic form
of advertising. So many people turn to other forms of media for
their new entertainment and information about what to buy and
what not to buy that receiving an ad via fax may be
ineffective. For this very reason fax advertising must be made
that much more outstanding to the average consumer when they
walk by the fax machine.

When creating a fax advertisement it is important to always
keep the customer in mind. Think of things that they would like
to see, like pictures and words that will get their attention
and come right off the page at them. Making sure that they are
able to get there attention and at least read the advertisement
is half the battle.

The next step in that strategy is to make sure that the fax
advertisement has something that will keep them reading.
Incentives are the golden rule for fax advertising. With out
something that will keep the customer reading they are most
likely going to take the advertisement out of the tray, grumble
about it being a waste of their paper, ink or both and then
crumble it into a ball and throw it into the garbage. Everyone
likes a deal whether it be a discount coupon or a new low rate
the customer will want to see something being offered to them
for the use of that valued ink and paper.

The final most important note about fax advertising is to make
sure that they know how to contact you. Whether it be by phone,
fax or website. They need to contact you to take advantage of
that great deal that you are offering to them. It would be a
complete travesty if they wanted to take up the incentive that
was offered through the fax advertisement and then had no way
to contact your business. That would be money down the tubes or
just nonchalantly given to another competing business that did
leave their contact information.

Fax advertising does not have to be a relic from the
prehistoric era. There is still life in those fax machines and
a great opportunity to spread the greatness of your business.
It can be used to its full potential gaining business for your
company by keeping customers on their toes so to speak.

About The Author: http://www.selectmedia.ca/

Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=58547
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For more free-reprint articles by Dave Conrad please visit:
http://www.isnare.com/?s=author&a=Dave+Conrad

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