ArticleBlaster Effective Brochure Design

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Please consider this free-reprint article written by:
Dave Conrad

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Article Title: Effective Brochure Design
Author: Dave Conrad
Word Count: 437
Article URL: http://www.isnare.com/?aid=58543&ca=Marketing
Format: 64cpl
Author's Email Address: sam[at]jatech.ca (replace [at] with @)

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================== ARTICLE START ==================
Many marketing companies would be more than happy to assist in
creating a brochure design that is professional and have a
lovely look to them. However before going to one of these
companies or even considering them one must consider what it is
the brochure design is supposed to accomplish.

If the main goal of the brochure design is to gain new
customers it should be sharp and catchy. Make it something that
the customer will notice and not want to toss in the garbage.
Also give them reasons as to why they want to do business with
you. Keep in mind that you are always in competition and that
you will want to win the most customers possible. New customers
need to know why you are so wonderful and why it is a better
financial investment for them to give their money to you.

Alternatively if the main goal of the brochure design is to get
customers that have already done business with you to come back
then you are going to need to gear your brochure towards them.
Snappy catchy pictures are not necessarily needed in this case.
Here they already know who you are and will take a moment to see
what you have to say. The best approach for the speech of the
brochure is to keep it at a friendship level. They know you and
have already spent some money with you. The goal here is to keep
them spending their money with you. To do this talk to them like
they are an old friend. Let them know that their business with
you was greatly appreciated and that you would love to see them
again.

Never underestimate the use of incentives given in a brochure
design. Bargain shoppers are going to come flocking in to new
businesses or return to old companies that they had once used
all because they have a coupon in their hand. They love a good
bargain and if you give them a good bargain they will love you.
Also the average not so bargain crazed customer is going to come
to you over the competition that doesn�t give an incentive.
Think in the mind of the shopper. For example if a shopper is
likely to save $20 on an incentive that you offered on
something through your brochure design then that is $20 more
likely that they will spend on other or more products.

Keep these points in mind when creating the perfect brochure
design and you too will have an effective brochure that will
bring in more business.

About The Author: http://www.selectmedia.ca/distribution.htm

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