ArticleBlaster Why Your Marketing Plan Should Include A Blog, Starting ASAP!

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Please consider this free-reprint article written by:
James Calvin

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Article Title: Why Your Marketing Plan Should Include A Blog,
Starting ASAP!
Author: James Calvin
Word Count: 738
Article URL: http://www.isnare.com/?aid=56234&ca=Marketing
Format: 64cpl
Author's Email Address: healthimage[at]usa.net (replace [at]
with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=56234

================== ARTICLE START ==================
Blogging is a great way for a business to effectively market
their product or service without spending a lot of money. There
are many benefits of business blogging. Businesses that keep up
with a blog can introduce their products or services to
consumers and can better communicate their customers. In
addition, businesses that blog can understand what their
customers want and serve them better.

A blog, sometimes called Weblog, is defined as a web page that
serves as a journal or diary for individuals. Most blog writers
update their blog on a regular basis and writers often share
what most interests them. Individuals are not the only ones
that have found blogging beneficial. Businesses have learned
that this new way to communicate is a good marketing tool for
their products and services.

Every company should consider have a regular blog for their
businesses. Larger businesses may opt to hire a several special
writers with certain areas of expertise to update their blog. A
smaller company may have one writer that can effectively write
about their product. The idea of blogging for any size business
is to get the word out to readers. A reader who frequents a
certain blog is more likely to share the blog with others.
Also, blogging is a great marketing tool because it allows
consumers to be better informed.

When a business chooses to blog, it allows them to introduce
their product or service to consumers. Keywords and search
engines help consumers quickly find the blog they are looking
for with ease. For example, if a company specializes in making
handmade jewelry and keeps a blog that is on a search engine,
then that search engine would list their blog on a search.
Blogging allows customers to research the product they are
looking for with ease.

Companies that keep a regular can also use their blog to
communicate with their readers and customers. There are many
features that a blog site can offer that will allow a reader to
enter comments and contact the writer. Companies that encourage
their readers to leave comments can take the comments and
improve their services and products. In addition, companies can
email their customers back and let them know that they are
interested in what they have to say. In addition, a company
that uses blogging to market their service or product should
always rely on an experienced writer to update the blog.
Business blogs should be polished and easy to read.

Another good reason why businesses and companies should include
a blog in their marketing plan is because a blog provides a
unique way to understand what customers want. Companies that
are in tuned with their customer�s needs and wishes can better
serve them. Keeping an updated blog will initiate more customer
communication that can help a company know right away how to
improve. Blogs provide good public relations and are generally
much cheaper to maintain than a regular web site. Also, a
business that keeps a blog can reach out to other complimenting
companies and link those blog sites together. This will help
build readership and customers.

When setting up a blog for business purposes it is important to
look for a blog-hosting site that can offer the right kind of
features. Most businesses will use a site that can offer them
more search engines and options to add links and URLs on their
page. Free blog sites may not have the capabilities to offer as
many features as the ones that charge a monthly fee. The search
engine option is very important for a company that keeps a
blog. This will ensure that readers can easily locate the
company�s blog page. Also, a company setting up a blog should
always keep the links and contact information within the blog
current. A customer will not want to continue using a blog page
that is full of broken links or outdated contact information. If
a company relies on their customers to read the blog, then those
customers will always rely on the company to make their blog
experience a positive one.

Blogging can be a great marketing tool for any size business.
It is important for businesses to realize that blogs are not a
passing fad, but a unique way to interact with customers and
gain recognition in a particular field.

About The Author: Learn the 4,961 Internet Marketing Words And
Phrases That Sell Like CRAZY! Go to
http://www.internetmarketingwords.com You may reproduce this
article as long as an active hyperlink is accompanied with it.

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For more free-reprint articles by James Calvin please visit:
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