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Article Title:
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Who Are You SELLING To?
Article Description:
====================
Who are your customers? What do you know about them? Can you
list at least five to ten traits they possess? If you don't
know who your customers are, it's impossible to market to them
successfully. If you don't know who you're selling to, your
marketing efforts will be generic, uninteresting, and
untargeted... the three key ingredients to a failed campaign.
Additional Article Information:
===============================
513 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-06-09 10:12:00
Written By: Dan Lok
Copyright: 2006
Contact Email: mailto:article@dansrant.com
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Who Are You SELLING To?
Copyright � 2006 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com
Who are your customers?
What do you know about them?
Can you list at least five to ten traits they possess? If you
don't know who your customers are, it's impossible to market to
them successfully.
If you don't know who you're selling to, your marketing efforts
will be generic, uninteresting, and untargeted... the three key
ingredients to a failed campaign.
You've got to know your prospects inside and out. If you're
already in business, the first step is to find exactly who your
target market is. Small businesses drop like flies, simply
because business owners haven't taken the time to hone in on
their exact market.
Most entrepreneurs make the mistake of assuming that everyone is
a potential customer. If everyone is your customer, then nobody
is your customer.
To succeed, your marketing message needs to:
* Speak directly to people who want what you have to offer
* Make an indelible impression that leads them to conclude they
must have your product or service.
Ideally, when your prospect starts to read your marketing
material, he or she needs to say, "Hey, this person really knows
me! This person is talking to me!" To achieve this level of
communication, you need to get into the mindset of your
prospects.
Here are some questions that will give you a quick start towards
identifying your target market. If you don't know the answers to
these key questions - then you'd better find out!
1. Who is my ideal prospect?
2. What is their age?
3. What is their gender?
4. What is their educational level?
5. How did they hear about me?
6. What is their income?
7. What's their work and job title?
8. Where do they live?
9. Where do they work?
10. What are their perceived wants, needs, and passions?
11. What are their hopes and dreams?
12. What are their hobbies?
13. What are their political affiliations?
14. What groups, clubs, or associations do they belong to?
15. What kind of advertising do they respond to?
16. What are the publications they read regularly?
Good marketing is specific marketing.
The more specific you are, the more powerful your marketing will
be, the more likely your prospects will respond, and the more
likely you are to get the sale.
Let me explain. Your product or service might have dozens of
different kinds of potential customers. Each of these different
prospects (being different in sex, age, etc.) may buy what
you're selling... but they'll each buy for different reasons:
price, value, peer pressure, etc. You need to get into your
prospects' minds and find out what makes them tick.
It's your job to identify the reasons different people want what
you're selling, and what different marketing techniques motivate
them to buy. I suggest you start here:
* What are their greatest anxieties and frustrations?
* What are their greatest perceived wants and needs?
The more you know about your prospects' anxieties, frustrations,
and perceived wants and needs, the more easily you'll be able to
sell to them! When you solve their problems, you'll make more
money!
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Dan Lok is widely known as "The World's #1 Website Conversion
Expert!" But what do you care? Well, if you rush over to his
site... I think you'll come to your own conclusion that he's the
real deal when you see how much FREE (yet extremely valuable!)
profit-producing info he's giving away. Check it out now at:
http://www.WebsiteConversionExpert.com
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