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Please consider this free-reprint article written by:
Michael Brito
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Article Title: The Low Down On Article Marketing
Author: Michael Brito
Word Count: 936
Article URL: http://www.isnare.com/?aid=59583&ca=Marketing
Format: 64cpl
Author's Email Address: michael.brito[at]comcast.net (replace
[at] with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=59583
================== ARTICLE START ==================
Article marketing is an effective way to broaden the online
presence of any small business. By distributing articles to
multiple article directories on the Internet, your business can
reap the benefits ranging from an increase in web traffic, lead
generation, new customers and a solid reputation on the
Internet. It�s a simple concept that has the potential to take
your business to the next level and higher.
The foundation of article marketing has evolved from a
well-known strategy called Search Engine Optimization, or SEO;
a practice where web pages are optimized with keywords and
published online in an effort to increase search engine
rankings. There are three steps to article marketing; research,
writing the article and distribution.
Research
The first step is keyword research. It is vital to inundate
your article with keywords that you want to rank well for in
the search engines. For example, assume I sell used DVDs
online. I would research what keywords people are searching for
relative to the term DVD (i.e. rent DVD, DVD rentals, DVD, or
buy DVD). I would then make a list of approximately 10 or so of
these keywords that I would want to sprinkle throughout my
article. This step is relatively simple and only takes about 30
or so minutes; unless of course you are still on dial up.
Writing the article
You cannot just put together a glob of information and call it
an article. If you have this skill, you can write the article
yourself or hire someone to do it for you. The goal here is to
write an objective article related to DVDs; and naturally
placing the keywords within the content of the article. The
article should not be a sales pitch or an advertisement. In
fact, most article directories will not even accept articles
written with a �sales type� approach. The article should be
written with the intention to educate consumers about some
aspect of DVDs. It�s always helpful to have a catchy title for
your article.
In addition to keyword rich article, a second critical
component of this strategy must include the distribution of a
website�s URL, commonly referred to as back link. Most, if not
all, article directories allow for an author resource box where
links can be easily placed. Publishing a website�s address at
the end of articles will allow interested readers to
conveniently visit the site by clicking on that link.
Distribution
This is the component of article marketing that takes some
time. There are approximately 200 or so directories online that
allow marketers to post articles. It is good practice to
manually submit these articles to each directory; as most
directories have banned article distribution via automated
software. Besides, by using automated software, there is less
control of the article and the article resource box.
Article Marketing Does More Than You Think
Article marketing does more than simply reinforce your internet
visibility. Unlike direct advertising, it actually presents an
opportunity to educate your target consumer group in an effort
to build long term, profitable relationships with them. Paid
advertisements usually lose potency and relevance over time.
But a well written article will continue to be republished on
various newsletters, websites, forums and blogs; and trigger a
viral marketing effect that will last for months at a time.
SEO Benefits of Article Marketing
Most of the article directories allow for the author to select
the anchor text of the link in the author�s resource box. This
is the primary value of the links from the article directories.
For example, if you are trying to rank for the key term
�internet marketing�, the anchor text would display �internet
marketing� but it would link to your website.
Additionally, article marketing is a perfect vehicle for
building relevant one-way links. Say goodbye to reciprocal
linking. It�s ineffective and doesn�t work anymore. Article
marketing provides one way links from web pages that are
categorized within the directory according to topics such as
technology, weddings, communication or small business.
Additionally, most of the directories use the article title as
the webpage title; and rest assured that the title of the
webpage with your link has your target keyword.
Also, those visitors who read through your article and are
interested in it will click through to your website and bring
relevant web traffic.
Brand Awareness/Viral Marketing Benefits
Building brand awareness is all about impressions. The more
that your message is seen, absorbed and read, the more you
begin to build your brand. A consumer that has read an article
about your products and services; and clicked through to the
website is a highly qualified visitor and interested in your
value proposition.
Lastly, many article directories allow other webmasters to
reprint (or republish) any articles within their directory.
Usually, republished articles can be found in additional
directories, niche websites, forums and blogs and even
newsletters. This will begin the viral marketing effect and has
a positive impact of brand awareness.
Finally, the Conclusion
With the recent buzz about article marketing, there should be
no questions as to why it is regarded as one of the most potent
marketing strategies today. However, the fact of the matter is
that article marketing is only one component of a successful
marketing plan. You cannot expect to invest a few dollars here
and there and wake up in the morning with profitable business.
About The Author: Michael Brito is an internet marketing
consultant for small business http://www.michaelbrito.com
specializing in SEO and web strategy.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=59583
================== ARTICLE END ==================
For more free-reprint articles by Michael Brito please visit:
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