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Please consider this free-reprint article written by:
Dee Power
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Article Title: Boost Your Business: Publish A Book
Author: Dee Power
Word Count: 765
Article URL: http://www.isnare.com/?aid=58869&ca=Marketing
Format: 64cpl
Author's Email Address: dee[at]brianhillanddeepower.com
(replace [at] with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=58869
================== ARTICLE START ==================
Entrepreneurs are always on the lookout for ways to boost their
business. One of those ways is to become an author. A book
doesn�t have to be 100,000 words and hundreds of pages long. An
e-book can be as short as 50 pages, just make sure it�s packed
with solid, useable information.
How a book can boost your business
A book immediately establishes the creditability of the author
in their field. Customers feel more secure knowing the company
they deal with has recognized established expertise at the
helm. The release of a book can lead to greater media exposure
and requests for speaking engagements which increases the
visibility of the firm.
A book can be given away as a promotional item to new
customers. If it�s an e-book, there are little or no
out-of-pocket expenses. An e-book can be immediately downloaded
from a website or sent as an electronic file in response to a
request. The contact information of the potential customer can
be collected as part of the download process.
Polish to Perfection
If you have the great ideas for a book but your writing needs a
bit of help, there are the options of collaboration � writing
with another author, using the services of an editor and ghost
writers. Hiring a writer to take your ideas and put them on
paper in manuscript form is no different than hiring a
copywriter for your advertising, or a public relations person
to write your press releases. What counts is the content and
that comes only from you.
Is Self-Publishing Right for You?
E-books can be easily formatted from most word processing files
at minimal cost.
If you want a hard copy of your book, you can use a publish on
demand company such as Iuniverse, authorshouse or xlibris. The
fees are reasonable and you can print as few copies at a time
as you need. One company, lulu.com doesn�t charge any fees
upfront, although you need to have your book, including the
cover artwork and formatting all ready to go. Again you can
have one copy printed or one hundred.
An offset printer is the most cost effective method of printing
500 copies or more, but you�re responsible for all the
formatting, interior design and artwork.
If your goal is to see your book being sold in bookstores then
it makes sense to forgo the self publishing route and consider
selling your book to a commercial publisher.
Mainstream Commercial Publishers
There is a bit more cache when a book is published by a
mainstream commercial publisher rather than self published.
Publishers vary in the types of books they�re interested in.
Some only want nonfiction narrative, some cookbooks, others
business books. There are a number of resources, both websites
and books, which describe what types of books each publisher is
looking for, their contact information, and often the name of
the editor to contact.
Commercial publishers will pay you an advance, which is simply
a fee for allowing them to publish your work, and take care of
all the editing, formatting, cover design, and marketing. The
advances can run from a few thousand dollars to several hundred
thousand dollars. Once your book is accepted, you do not have to
pay the advance back, unless of course it�s stipulated in the
contract, but that is very rare. Commercial houses have the
distribution and sales force in place to get your book into
bookstores. Most bookstores, both independent and chains, do
not stock self-published books.
The downside of commercial publishing is it takes time, from 12
to 18 months, to see your book finished and sitting on the
shelf. You also lose a bit of control over the process. Most
publishers take into consideration the author�s wishes as far
as cover design, publication date, pricing, and marketing, but
they have the final say so in those decisions.
Preparation
Know what publishers and literary agents want to receive. Most
publishers will not accept unsolicited manuscripts, so don�t
send them one. Send a query letter which describes your book
and why you�re qualified to write it, to the appropriate editor
at the publisher.
Good News
The good news is, most nonfiction books don�t have to be
completely written before the publisher offers a contract. You
just need a solid book proposal and a sample chapter to entice
them.
About The Author: Dee Power is the author of The Making of a
Bestseller: Success Stories From Authors and the Editors,
Agents and Bestsellers Behind Them. She has also written
several books on entrepreneurs, venture capital, angel
investors and business planning.
http://www.Capital-Connection.com
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================== ARTICLE END ==================
For more free-reprint articles by Dee Power please visit:
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