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Article Title: The 5 Ws Of Ebooks
Author: Deanna Mascle
Word Count: 526
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Anyone browsing the Internet for information quickly encounters
ebooks. Sometimes those electronic books are clearly identified
by name and intent but other ebooks are so cleverly disguised
that a reader may not even realize they are actually a book and
not a web site or some other electronic document.
What exactly is an ebook? An ebook is simply an electronic
book. Many ebooks today are found in pdf (or portable document
format) but you can also find various word processing documents
being used as ebooks as well as programs and text files that
serve as ebooks. There are also some unique programs that
create ebooks in a format specific to that program.
Ebooks (just like their print relatives) are documents
containing words in a convenient package. Ebooks do also have
the ability to secure or protect access, which means sometimes
you can't print an ebook or copy it while others can be copied
and shared easily.
While many professional publishing companies now create
electronic as well as traditional books, many ebooks are now
created by individuals or small organizations. The readers who
use ebooks are just as varied as those who create them. You can
find electronic books in physical and electronic libraries and
bookstores as well as throughout the Internet.
Ebooks are used to share information, teach, entertain, and
sell or promote -- just as are their print counterparts.
Ebooks have many advantages over print books. They are much
more inexpensive to produce and can move from idea to finished
product much more quickly as well. This also makes ebooks much
easier and more cost-effective to keep updated. In addition,
ebooks allow greater interactivity with the reader and the
Internet.
However print books still retain the advantage in some areas.
Some ebook formats are restricted in use to specific types of
computer programs, web browsers or operating systems. Also,
while computers and electronic devices are pervasive in much of
the modern world there are still areas where a print book is
more convenient or feasible.
For Internet marketers, ebooks can serve a variety of purposes.
Ebooks can be created and packaged as commodities to sell, but
for many Internet marketers, ebooks that are given away are a
much more powerful tool. Creating useful ebooks that share free
information that is attractive to a specific target audience can
be a powerful viral marketing tool.
Creating an useful free ebook can help provide valuable
advertising for any Internet marketer by establishing
credibility and expert status which may well lead the reader to
then visit the author's web site and/or sign up for a
newsletter. Some ebooks are created with a "soft sell" approach
to achieve that goal while others use a "hard sell" approach and
go for a sale within the book itself. If you create an ebook
that includes valuable information that can be freely exchanged
with others then it can, and will be circulated around the
Internet and continuously work to promote its creator's web
site and products.
Ebooks can be a very valuable Internet marketing tool.
About The Author: Deanna Mascle has been conducting business on
the internet since 1999. She shares her internet marketing tips
and tutorials in her newsletter Establish Your Epresence. Learn
more at http://EstablishYou
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