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Please consider this free-reprint article written by:
James Brausch
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Article Title: Pushing Traffic From Content Sites To Sales
Sites
Author: James Brausch
Word Count: 1012
Article URL: http://www.isnare.com/?aid=50107&ca=Marketing
Format: 64cpl
Author's Email Address: support[at]glyphius.com (replace [at]
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Easy Publish Tool: http://www.isnare.com/html.php?aid=50107
================== ARTICLE START ==================
One of the most effective methods of getting traffic to a sales
page is very well-known within Adsense circles (used to send
traffic to Adwords advertisers through the Adsense program),
but not as well known for traffic generation directly to sales
letters.
That method is the content site. There are literally thousands
of people making a living online by simply creating content
sites, placing Google Adsense code on those content sites and
collecting a check from Google every month.
There are literally thousands of others who have sales pages
selling products and services who have never created a content
site and pay for their traffic through the Google Adwords
program. Much of that traffic is coming from those who are
creating the content sites and placing Google Adsense code on
their pages.
Isn�t that interesting? If you have a sales page selling a
product or service; how much could you save by cutting Google
out of the loop? A lot! If you have been creating content sites
and depending on Google for a paycheck, how much more could you
earn if you sent that traffic to a site selling an information
product of your own? A lot!
There is even more money to be gained with this strategy then
you might first imagine. At first, you might be tempted to
think that the only money being left on the table is the money
going to Google for providing the Adwords and Adsense programs.
Nothing could be further from the truth. If that was the only
money involved, then the percentages that Google keeps are very
small� their service is well worth that price.
But it�s not! That money is only the start. Let�s consider the
following facts to see that we can actually earn a multiple of
whatever you are currently earning from your Adsense check or
from your product site if you cut Google out of the loop.
1. The Adsense algorithm isn�t perfect. It often shows ads that
aren�t very relevant. If you cut Google out of the loop, you can
make your content site to sales page site traffic 100% relevant
100% of the time.
2. Adsense publishers often only get 0.5%-15% click through
rates on any Adsense ad due to a number of factors. The method
I will show you in this article will deliver 25% of the hotest
buyers from your content site to your traffic site continually.
3. Adsense is currently a negative ranking factor on all three
major search engines (see RankingFactors.com for more
information on that). That means that by running Adsense on
your content sites, they are slowly losing search engine
traffic month after month. By removing the Adsense and sending
that traffic directly to a product site, you will retain your
search engine traffic.
4. Many have reported getting banned by the Google Adsense
program. You came to the Internet to make money because you
wanted more control and freedom over your life. By getting a
large percentage of your income from a single company (Google),
you are sabotaging your efforts. You are at the mercy of Google
just like you were/are at the mercy of any employer.
5. If you are selling a product using Adwords traffic, you also
are at the mercy of Google and bidding wars. You must
continually improve your conversion ratio or the ongoing
bidding wars will eventually eat up your profit. Google (or
Overture or any other bid PPC system) is slowly allowing your
competitors to either receive more traffic while you receive
less� or causing you to pay them more and more of your profit
every month as you are forced to raise your bids to continue to
receive traffic.
Wouldn�tyou rather generate your own traffic and not be held
hostage to bidding wars?
So we are agreed that you want to cut Google out of the loop
whether you are a content site creator or the seller of a
product or service; right? How?
Well, first of all you will nead to learn the skills of the
other side. They aren�t difficult whichever side of the fence
you are on. If you are a content site creator, you can pick up
InfoProdCreation.com and have your own product 35 hours from
now with 5 hours of work. If you are a seller of a product or
service, you already have the skills to create content sites.
Just write articles instead of sales pages and give information
instead of trying to sell. Make it a multi-page site instead of
a single page sales letter.
And I�m about to give you the secret to traffic delivery from a
content site to a traffic site. It�s very simple. Create a home
page with only the following elements:
1. A very short 2 paragraph, 3-5 sentence description o your
product or service (no selling here).
2. A large (size 6) link that says either �Enter Site� or
�Enter Here�. This link leads to your product site.
3. Three smaller links (size 2) on a single line below the
above link that lead to the rest of your content site. They can
say �Widget Articles�, �Widget Reviews�, �Widget Forum� or
whatever types of content you have on your content site� about
widgets in this case.
You will find that about 50% of the traffic on a content site
eventually ends up at the home page. You will find that about
50% of those that end up at the home page will choose to click
the �Enter Site� or �Enter Here� link. You will find that those
25% of the content site visitors (50% of 50%) will be fairly
pre-qualified to read your offer. In many, many split tests,
this traffic has out-performed Google Adwords traffic.
Have fun and please leave a comment and let me know how much
more money you are making with this strategy. I would love to
hear from you.
About The Author: Come check out my other ramblings on my blog
at: http://www.JamesBrausch.com
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