Video Marketing Savvy

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Recent Articles When The Customers ARE The Strategy I attended the Business Marketing Association conference in San Jose, and had the chance to hear a great presentation by Justin Crotty, who is the VP of Channel Marketing for Ingram Micro, a $28 billion technology distributor... Interview with CEO of PRWeb David McInnis Undoubtedly one of the companies that has had a major impact on the convergence of public relations and search engine optimization is PRWeb. PR's Killer App This past weekend, I did something that most normal people do. I met up with some people for a little soiree, then went out to some bars. RSS Marketing Survey If you are interested in RSS industry benchmark metrics, RSS marketing best practices and want to compare your RSS marketing results with those of your peers, then you will be interested in... Marketers Experimenting with Emerging Channels According to a new report from Forrester Research most marketers are relying less on new forms of interactive media than they are the tried and true. RSS Lesson for the Day This week I learned a very important lesson with RSS. Particularly with FeedBurner. 05.16.06 Video Marketing Savvy By Kevin Dugan Video can give your marketing efforts a boost in a variety of ways. Here are two small, smart examples, at either end of the budget spectrum. Let's start with event promotion on the skinny. YouTube Makes Event Promotion Easy In the aftermath of a successful event, Philip Young created a video wrap-up and posted it to YouTube. "London: The Movie" was created using a digital camera, Photo Story 3 and some podcast excerpts. It's a great way to build interest in a follow-up event without adding a line item in your event budget for a videographer (Hat tip to Neville Hobson). GM Sponsorship is About Access From skinny budgets to big-boned, Ad Age (reg. req.) tells us that GM is sponsoring the Survivor Finale on-demand. Survivor fans in select markets will be able to watch the episode for no additional charge through Comcast's video-on-demand platform. This will be the first time an advertiser has fully sponsored on-demand prime-time broadcast programming. Discover the most powerful way to achieve direct response and brand marketing results. Learn More The program will air with only three commercials. The ads direct viewers to the GM Showroom, an on-demand destination that provides videos, along with in-depth product walk-arounds of various GM vehicles. This is a clear payoff to the sponsorship, unlike Sprite and LOST where I had to figure out the connection/payoff on my own. GM is doing more than cutting a sponsorship check here. They are creating customer good will and awareness by providing FREE access to VOD and tying themselves to the buzz of a popular show and VOD technology. This would be the polar opposite of what NBC created by pulling SNL's Lazy Sunday/Narnia Rap from YouTube and turning it into an iTunes revenue generator. About the Author: Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide. Visit Kevin's blog: Strategic Public Relations. About MarketingNewz MarketingNewz delivers news, opinion and hands-on expert advice to online marketing managers so they can implement successful marketing plans. We've been there from the beginning and understand The Evolution of Online Marketing. MarketingNewz is brought to you by: ActivePro.com EnterpriseWebPro.com AdvertisingDay.com EntrepreneurNewz.com CareerNewz.com ERPupdate.com CRMNewz.com InsideOffice.com EcommNewz.com InvestNewz.com NetDummy.com SmallSiteNews.com

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