ArticleBlaster Interesting Preliminary Results On Headlines

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Please consider this free-reprint article written by:
James Brausch

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Article Title: Interesting Preliminary Results On Headlines
Author: James Brausch
Word Count: 343
Article URL: http://www.isnare.com/?aid=54096&ca=Marketing
Format: 64cpl
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================== ARTICLE START ==================
Soon, I�ll do a large study on headlines using a list of
profitable and unprofitable sites. However, I have been running
some split tests and have seen some interesting results in the
last week or so. The sample size is small (3 sites), but all
three split tests agreed on the following factors:

1. Blue (#000080) is winning over black by a small margin on
all three sites. I hadn�t expected that. I use dark blue just
because I like it and the large study showed that any dark
color was fine as long as it wasn�t red. Green just never
appealed to me and I wanted some color in my sales letter, so
I�ve been going with that dark blue. Because darkness was
important in the large study, I expected black to win over
blue. It�s a nice result to see that I�m not doing the 2nd
place thing in this case.

2. Serif fonts (Times New Roman in the tests) are winning over
sans-serif fonts (Arial in the tests). That makes no sense to
me. Everyone knows that headlines should be sans-serif and
regular text should be serif; right? That�s just basic
typography info. In fact, I think sans-serif fonts were
specifically created for headlines. Well; it appears that isn�t
the case for sales copy. Times New Roman is winning over Ariel
in number of conversions in three different split tests.

3. I�ve been using size 6 fonts for headlines. It�s a fairly
large size and it just feels right. Size 7 is just too large.
Not so say the split test results. Size 7 has an average of 24%
more conversions than size 6 in the split tests I�ve been
performing.

I�ll eventually do a real study on a few thousand profitable
and unprofitable sites and have a conclusive answer to all
three of the above questions.

I thought you might find the results interesting as I did
though, so there you go� for what it�s worth.

About The Author: James D. Brausch focuses on product creation,
copywritng and traffic generation on his blog here:
http://www.JamesBrausch.com

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