ArticleBlaster You Are An Internet User... But Many People Are Not

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Please consider this free-reprint article written by:
Joe Niewierski

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Article Title: You Are An Internet User... But Many People Are
Not
Author: Joe Niewierski
Word Count: 537
Article URL: http://www.isnare.com/?aid=54696&ca=Marketing
Format: 64cpl
Author's Email Address: karla_jo[at]postcardmania.com (replace
[at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=54696

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Many companies now advertise on search engines. It can be very
lucrative if you know what you are doing. We advertise on
search engines. If you are reading this article on-line, it is
a good chance that you use the internet on a daily basis to
find what you need - doesn�t everybody? You can tell from the
title of this article that the answer to that question is �no�.
There is still a significant segment of the population that
still aren't yet internet users, let alone skilled at using the
web to find what they need.

Ponder these statistics for a moment:

US - Population: 299,093,237
US - Internet users as of Jan/06: 205,326,680

That means 68.6% of the population use the internet.

(Information from Nielsen/NetRatings, published on
InternetWorldStats.com)

According to this information there are almost 94 Million
Americans (or 31.4% of the population) who are not internet
users. Of course some of these people are going to be too young
or too old, but even removing the approximately 46 Million
Americans who are either above 75 or below age 10 you are left
with 48 Million Americans (or 16% of the population, data from
2000 US Census) in key-buying demographics that do not rely on
the internet for their product and service searches. And how
about those considered 'internet users' by the Nielsen
statistic that only use email and only occassionally?

So if you are only marketing via the internet, you are probably
excluding up to 40% of your possible customer base right off the
bat!

Search Engine advertising can be a great asset because it helps
people who are looking for your service find you. But what about
the people who don't come up with the idea to use your service
on their own. For example, we have an extensive search engine
advertising program, but we also have almost 1 Million
addresses that we have purchased and mail to regularly. Most of
the people we get from our postcard mailings are not postcard
buyers already. They are business owners looking to expand, and
we educate them through our mailings how to do that with
postcards.

If we only advertised on the internet we would only get
business from people already looking for our service. Truth is,
most of our customers have never Googled the word �postcard�
because they hadn't thought of doing direct mail until we gave
them the idea.

Maybe you are in a Business-to-Consumer Industry, the same rule
applies. Some people will type "duct cleaning service, Tampa"
into a search engine, but most people don't think of duct
cleaning on their own. If a man is looking for a piece of
jewelry for his wife, he may find you on Google, but with
postcard mailings you can generate orders from guys not
thoughtful enough to come up with the idea on their own.

While internet advertising can be a healthy part of your
balanced marketing diet, if you are only using the internet,
you are far from maximizing your reach and your sales.
Diversify your marketing plan with direct mail and your will
have more healthy sales numbers come the end of the year.

About The Author: Joe Niewierski, VP of Marketing at
PostcardMania, became published after graduating with a BA in
Advertising from USF. Joy Gendusa founded PostcardMania in
1998; her only assets a computer and a phone. By 2005 the
company did over $12 million in sales, employed over 100 people
and were listed on the 2005 Inc 500 List. Visit
http://www.postcardmania.com

Please use the HTML version of this article at:
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For more free-reprint articles by Joe Niewierski please visit:
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