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Article Title:
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The Rich Reviews: Every Great Marketer Is A Great Liar!
Article Description:
====================
Did you know that all the marketers in the world are
always telling lies to their clients, buyers and
customers, almost everyday? Well, may be not 100%
of them but, you get the idea.
Additional Article Information:
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1042 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-05-12 11:21:00
Written By: The Rich Reviewer
Copyright: 2006
Contact Email: mailto:richreviews@thephantomwriters.com
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The Rich Reviews: Every Great Marketer Is A Great Liar!
Copyright � 2006 The Rich Reviewer
Rich Reviews
http://www.rich-reviews.com
Did you know that all the marketers in the world are always
telling lies to their clients, buyers and customers, almost
everyday?
Well, may be not 100% of them but, you get the idea. Online or
offline, Internet businesses or bricks-and-mortar businesses,
they are all the same. All the marketers are using many different
marketing ploys to get your attention. It's like a psychological
mind game.
What's their purposes? You don't have to think too far, the
answer is money. Your money, actually. Don't believe me? Good.
That means you, and the rest of the newbies, are going to make
them even richer.
But, what is marketing ploy anyway? According to Oxford,
marketing is the action or business of promoting and selling
products or services. And ploy means a cunning plan or action
designed to turn a situation to one's own advantage.
If we combine them, marketing ploy means a cunning plan or action
of promoting and selling products or services designed to
marketer's own advantage.
So, whenever you see an advertising or reading a salesletter or
hearing a sales offer -- anywhere in the world -- there MUST be a
marketing ploy in it. Yes, they are trying to make money by
fooling you around. Don't take it personally. That's just the
way how business runs.
Does this mean all the marketers are the bad guys? Not exactly.
From my point of view, there are four types of marketers who uses
marketing ploys to make money. Let's dive into the details,
shall we?
1. Scam Marketer
Hey, the name says it all. This type of marketer will do ANYTHING
to gain their own financial profits, even if it means death to
your business. They don't care how you can benefit from their
'too-good-to-be-true' products and services, they only care on
how to grab your money as fast as they can and then run away from
their responsibilities.
These guys will use all the marketing ploys -- or should I say
marketing plots -- they could use to FORCE you to buy their
products and services right away. They usually tells you to join
their affiliate programs and promote their products and services
if you want to make thousands of dollars easily. Nothing new.
By the way, I think that's how SPAM initially created.
Basically, spammer is a scam marketer who sends his or her sales
offer by email, again and again, even if you already refused to
accept such offer.
When they said they make millions of dollars, you can be safely
accuse them liars. Most of these marketers can only make pennies
from their offers, trust me.
2. Affiliate Marketer
These type of marketers are very lazy when it comes to creating
their own products or services. They prefer selling or promoting
other people's stuffs, which is perfectly fine with me.
These guys doesn't take all the hassles of preparing or
upgrading the products and handling the customer services. They
just think the easy way of collecting their checks. There's
nothing wrong with that, right?
Now, the problem is, most of the times -- if not all the time,
these affiliate marketers doesn't really care if their affiliate
products or services can really solve your problem or not. Like I
said, all they think is their commissions, NOT your problem.
When I emailed some of these 'self-proclaimed gurus' with a
question, they always reply me with their affiliate links. Let me
ask you, doesn't it hurt you if you received an affiliate link
instead of a straightforward answer?
3. Light Marketer
This type of marketer is the most honest one, I think. They only
use a mild marketing ploy. They trick you gently and persuade you
in a very warm way. They may rush you to buy their products and
services as quickly as possible, that's because when they said
you will lose the sales offer if you don't buy it today, you
WILL lose the offer for sure. It's true.
Whenever they say they will do it, they will do it. They do this
to make you feel special, to make you feel that you are the
chosen one, the luckiest one to receive such offer.
Some of these marketers are able to make millions of dollars
annually. No kidding.
But, do you know where the downfall is? When you feel special,
you will buy from them again and again and again, regardless of
how their products and services could actually benefits you or
not. All is fine if they guarantees you with refund policy, if
not?
4. Super Marketer
Now this one is a heavyweight million dollar marker. These are
the ones who make Wallstreet look like a playground. Nothing is
impossible, that's what they always said. Yes, they do often
lying to you that they are offering you a limited product and
service or whatever they have in mind.
Don't trust them on this one, but, don't take this the wrong
way either. They do this for your own good. You can rest assured
that you are dealing with the good guys here, because they never
lie to you about the quality of their products and services.
They will help you, gives you a solution for your problem and
they stands firmly to defend their reputation -- even after you
claimed your refunds.
The legendary Corey Rudl and Derek Gehl, are also use marketing
ploy to play with your mind...
On the salesletter, he tells you to purchase right away before
the offer ends. Don't worry, this is only his marketing ploy,
I'm sure the offer still stands for the next couple of years.
This aggressive type of marketer is usually make millions of
dollars every year, above any other marketers.
That's it. Now you know the truth about marketers and the way
how they works. If you're a newbie, you'll be glad you have
read this article. If you're a professional marketer, your face
has probably turned red by now.
Me? As a marketer, of course I will use marketing ploy to sell my
stuff. I will not lower my quality though, never. But, as a
reviewer, I will tell you all the truth, even if it means hurting
you.
In the end, you'll be the judge...
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