Tuesday, May 23, 2006

ArticleBlaster Use Ezine Marketing To Boost Traffic Or Profits


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Please consider this free-reprint article written by:
David Hudson

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Article Title: Use Ezine Marketing To Boost Traffic Or Profits
Author: David Hudson
Word Count: 698
Article URL: http://www.isnare.com/?aid=54397&ca=Marketing
Format: 64cpl
Author's Email Address: support[at]dreamsr.us (replace [at]
with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=54397

================== ARTICLE START ==================
You�ve probably seen them advertised or subscribed to a few.
E-zines seem to be sweeping the Internet and filling mailboxes.
Maybe you�ve thought about creating your own for your site, but
decided against it for any number of reasons. Maybe you didn�t
see how e-zine marketing could help. Maybe you decided that
maintaining an e-zine would be too much work. Maybe you didn�t
think anyone would pay to subscribe, and why go through all
that work for free? Well, here are some responses to your
excuses.

E-ZINE MARKETING WON�T BOOST SITE TRAFFIC.

You�ve probably got repeat users on your site; those dedicated
few who check up on you everyday to read any new posts no
matter what. Obviously an e-zine won�t make them come back more
frequently. They already visit every day! How much more do you
want them to view your site?

Then you�ve probably got those people who check you out once in
awhile when they think of it. Those people might only visit the
site once a month. What if they had subscribed to your e-zine
because they liked your site so much and received it in their
mailbox once a week? Wouldn�t that remind them to go visit the
site more?

And what about that one time user who came to your site, loved
it, and then suffered from a minor head injury and partial
amnesia and forgot all about your site. No traffic from this
person. But what if they had subscribed to your e-zine? The
reminder would be sitting in their mailbox, which they had
stored the username and password for in case they did succumb
to partial amnesia, and they would once again be able to visit
your site. And who knows? Maybe visiting your site could
trigger all of their memories to return. You�d be seen as the
hero you are, all thanks to an e-zine.

And if you simply mail out the password to subscribers and have
the e-zine posted on your site, then every time a subscriber
reads the e-zine, they add one more hit to the site.

E-zines are a regular reminder to Internet users that your site
is still around and worth checking out.

AN E-ZINE WON�T MAKE ME ANY MONEY AND ISN�T WORTH MY TIME.

Oh contraire. E-zine marketing can and does produce revenue.
Ignore the fact that in the last section I showed you how
e-zines increase site traffic and thus revenue. Think for a
moment about affiliate marketing. What if you place some of
your affiliate marketing links within the e-zine? By doing that
you are sending your revenue generators directly to mailboxes
instead of being forced to wait for consumers to come to you!

Also, who said that the e-zine has to be free, or that you
can�t have an upgraded e-zine available for a small fee? The
upgraded version could have extra articles, more frequency or
other nifty features that people would be dying to pay for. If
people like what you have to say, then they will be willing to
pay for it.

AN E-ZINE WOULD BE TOO HARD TO PRODUCE

As with so many things on the Internet, you have to remember
that you�re not alone. There is an entire market out there of
people whose job it is to help you market online, and e-zine
marketing is no different. There are websites out there that
you can buy articles from to post and sites devoted to writers
trying to find freelance jobs just like writing for your
e-zine. Programs can be downloaded to help you with your
formatting, and contact lists in e-mail programs make mass
mailing a cinch.

I am not saying that creating an e-zine will be as easy as
eating a sandwich, but it can be done without an obscene amount
of work. The benefits are absolutely worth the cost in time or
money. In today�s Internet, e-zine marketing is a tool that
cannot be ignored.

About The Author: David Hudson can help YOU start your own
profitable business on the Internet within the next 24
hours...To learn more, visit: http://www.dreamsr.us/pips.html
or http://www.googlebaycash.com

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1 comment:

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